The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

In this hilarious and highly practical book, author and professional speaker Scott Berkun reveals the techniques behind what great communicators do, and shows how anyone can learn to use them well. For managers and teachers -- and anyone else who talks and expects someone to listen -- Confessions of a Public Speaker provides an insider's perspective on how to effectively present ideas to anyone. It's a unique, entertaining, and instructional romp through the embarrassments and triumphs Scott has experienced over 15 years of speaking to crowds of all sizes. With lively lessons and surprising confessions, you'll get new insights into the art of persuasion -- as well as teaching, learning, and performance -- directly from a master of the trade. Highlights include: Berkun's hard-won and simple philosophy, culled from years of lectures, teaching courses, and hours of appearances on NPR, MSNBC, and CNBC Practical advice, including how to work a tough room, the science of not boring people, how to survive the attack of the butterflies, and what to do when things go wrong The inside scoop on who earns $30,000 for a one-hour lecture and why The worst -- and funniest -- disaster stories you've ever heard (plus countermoves you can use) Filled with humorous and illuminating stories of thrilling performances and real-life disasters, Confessions of a Public Speaker is inspirational, devastatingly honest, and a blast to read.

Packed with income-generating ideas about creating a variety of saleable written works, this guide includes information for researching and writing effective, instructional materials and calling upon a variety of publishing channels, including magazines, traditional book publishers, self-publishing, and the Internet. The mechanics behind becoming a successful writer and information packager are presented in this resource that explores how to write and sell simple information in multiple formats, allowing writers to turn specialized knowledge into money-making books and products.

The Fourth Edition has full-color photos and drawings throughout. Known as the "Bible of Clowning" by professional clowns, this fun-filled book goes beyond merely explaining how to perform the physical skills, it teaches the reader how to use these skills creatively to become funny and entertaining. Drawing from the combined experience and talents of eight professional entertainers and respected authors, this book provides step-by-step instructions on everything from juggling to makeup, and being funny, to setting up and operating a home-based entertainment business.Includes information on comedy magic, stiltwalking and unicycling, balloon sculpting, funny juggling, fun with puppets, silly music, balancing buffoonery, mine and physical comedy, makeup and wardrobe, developing a lovable character, controlling an audience, creative use of props, how to create funny routines and gags, how to be a good comedian, and how to make a successful living as a children's entertainer."More than balloon tying and makeup tips, this tutorial teaches the practical and business aspects of the clowning profession...The eight authors, all experts in the field, explain the how-to's of juggling, puppetry, slapstick, magic, joke telling and stiltwalking. Even for those not aspiring to clown stardom or planning to set up their own entertainment business, this volume can be useful as a source for planning a party or special school event."-Booklist, American Library Association"The strengths of the book lie in the detailed, comprehensive coverage of the topic, the inclusion of many ideas and examples, and the emphasis on in-depth understanding of the process involved in creation of character and comic routine."-School Library Journal"It's an excellent book, for both beginner and advanced clown. I have recommended it to my local clown groups and my beginning class at Purdue."-Janet Tucker, President, World Clown Association"An excellent reference...outstanding book and I would rate it as a five red clown nose book."-Lee Mullally, Education Director, World Clown Association"Creative Clowning-the name says it! And the book shows the creativeness of its authors, and the ability to insert that same creativeness in its readers. Sit back, enjoy, learn, and truly become a creative clown."-Aye Jaye, world famous clown and magician"I would recommend the 223 page book to any clown, beginner or professional. It is the most complete book on clowning to date...it is factual, informative and will become the reference book on clowning for the foreseeable future...the best on the market." -Jim Russell, Clowning Around magazine"An excellent book...If you're not funnier after reading this book, you're hopeless."-The Book Reader "Magicians have the Tarbell Course of Magic and now, at last, clowns have a source in the same caliber. It doesn't matter if you have been a clown for an hour or for years, you can learn and benefit from this book. I cannot say enough about this book but "Thanks" and my future audiences would definitely say "Thanks" for your contribution to the future development of laughter!"-Charles G. Martin, professional clown and magician"Provides oodles of information on everything from funny juggling and performing miracles to handling troublemakers and putting on clown makeup...It could definitely be used as a textbook in clown school, but it could just as well be read by anyone who is interested in comedy in general...the writing in this book is clear and simple and hence, very entertaining...For those who are considering a career in clowndom, this book is a must For those who just want to have a good time reading about this most happy of careers, this book is also a must."-Nashua Telegraph

This entertaining guide is now more fun, more up-to-date, and even easier to use -- an indispensable resource for nurses who want to take the stress out of dosage calculations. New to this edition are a chapter on dimensional analysis; numerous lighthearted learning aids called "Cheat Sheets"; and "Practice Makes Perfect" -- case study questions and answers that let nurses assess their progress. Contents include math basics; measurement systems; drug orders and administration records; calculating oral, topical, and rectal drug dosages; calculating parenteral injections and I.V. infusions; and calculating pediatric, obstetric, and critical care dosages.