Parallel economies and their currencies Parallel economies (with their currencies) have flourished in the past and still exist today. Their underlying principles and advantages have often been overlooked by economists, despite their potential to foster pivotal changes. This last statement makes it meaningful to draw insights from historical and actual instances of such economies. to reduce inequalities... and contain global warming In continuation, could an innovative parallel economy fit into the modern society? As the middle class is complaining about inequalities and rejects the costly fight against global warming, could a parallel economy help the underprivileged, alleviate the cost of decarbonization, and win over a sufficient majority? Could the last chapter with its Green-Market System work? To be successful, such a System must create jobs with good wages... and convincingly cut down CO2 emissions. Would this System be too good to be true?

This volume concerns several aspects of China's changing market based economy. These include commercial contract enforcement, corporate structures, competition law and other issues related to China's membership in the WTO. In the past two decades, the rapid integration of China's economy into the global marketplace has created obligations and expectations of non-discrimination and regulatory transparency in domestic markets. The Chinese government has responded by demanding better governance within major companies, market sectors and public administration generally. However, as the articles in this volume show, it has struggled to find a corporate structure capable of absorbing external equity investment and participation but still amenable to direct and indirect state guidance. It has also moved cautiously in creating legal controls over unfair competition. Moreover, the protection of state owned enterprises, which serve as vehicles for domestic economic, social and political policy, has been a recurring issue in China's WTO trade disputes.

Handbook of Green Economics reveals the breadth and depth of advanced research on sustainability and growth, also identifying opportunities for future developments. Through its multidimensional examination, it demonstrates how overarching concepts, such as green growth, low carbon economy, circular economy and others work together. Some chapters reflect on different discourses on the green economy, including pro-growth perspectives and transformative approaches that entail de-growth. Others argue that green policies can spark economic innovation, particularly in developing and emerging market economies. Part literature summary, part analysis and part argument, this book shows how the right conditions can stimulate economic growth while achieving environmental sustainability. This book will be a valuable resource for graduate students and academic researchers whose focus is on the green economy. With an increasing interest in the topic among researchers and policymakers, users will find different theoretical perspectives and explore policy implications in this growing subject area.

In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable marketing has emerged as a critical aspect of modern business strategies. Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future provides a comprehensive and timely exploration of the key concepts, trends, and challenges in sustainable marketing within today's dynamic business environment. This book delivers an extensive overview of sustainable marketing, covering a diverse range of topics. It delves into the role of sustainable marketing in addressing environmental and social concerns, examines its impact on consumer behavior and brand loyalty, and showcases best practices for integrating sustainability into marketing strategies and tactics. Additionally, it explores the challenges and opportunities associated with implementing sustainable marketing across various industries, investigates the influence of digital technologies on sustainable marketing, and explores the future of sustainable marketing in the post-COVID-19 era. Targeting marketing professionals, business leaders, marketing students and educators, and individuals interested in advancing sustainable business practices, this book serves as an invaluable resource. It offers insights into the role of marketing in creating a more environmentally friendly future and equips readers with the latest strategies and best practices for promoting sustainability through marketing.

Projecting win-win situations, new economic opportunities, green growth and innovative partnerships, the green economy discourse has quickly gained centre stage in international environmental governance and policymaking. Its underlying message is attractive and optimistic: if the market can become the tool for tackling climate change and other major ecological crises, the fight against these crises can also be the royal road to solving the problems of the market. But how ‘green’ is the green economy? And how social or democratic can it be? This book examines how the emergence of this new discourse has fundamentally modified the terms of the environmental debate. Interpreting the rise of green economy discourse as an attempt to re-invent capitalism, it unravels the different dimensions of the green economy and its limits: from pricing carbon to emissions trading, from sustainable consumption to technological innovation. The book uses the innovative concept of post-politics to provide a critical perspective on the way green economy discourse represents nature and society (and their interaction) and forecloses the imagination of alternative socio-ecological possibilities. As a way of repoliticising the debate, the book advocates the construction of new political faultlines based on the demands for climate justice and democratic commons. This book will be of interest to students and scholars of environmental politics, political ecology, human geography, human ecology, political theory, philosophy and political economy. Includes a foreword written by Erik Swyngedouw (Professor of Geography, Manchester University).

Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.

Climate change and inequalities The intertwined challenge of climate change and social inequality is hitting a brick wall on the reality that resolute governmental intervention could destabilize the economy and inevitably radicalize elections in favor of authoritarian leaders. The stalemate is increasingly fracturing public opinion about regulation priorities in regards to taxation, subsidies, energy standards, carbon-taxing, minimum wages or protectionism. None has yet yielded results sufficient to prevent discontent or polarization of politics. Thinking outside of the box of tax-and-regulate It prompts one question: could it be time to consider an unconventional strategy lying in the underexplored realm of the underground economy and its alternative currencies? As it stands, jobs and tax-free transactions already happen outside the regular system. Could it inspire a way for creating green jobs with good wages and untaxing clean energy?