During the '20s, Southern California became the most heavily motorized area on earth--with automobile registration increasing five times as fast as the population. Dr. Brilliant discusses the human, technological, aesthetic, and ecological effects the region experienced while embracing mobility as one of life's highest values.

The automotive industry currently faces huge challenges. The fundamental technological paradigm it relies on, volume production, has become progressively more unprofitable in the face of increasingly segmented niche markets. At the same time it faces increasing regulatory and social pressures to improve both the sustainability of its products and methods of production. Building on a wealth of research, The automotive industry and the environment addresses those challenges and how they can be met in producing a sustainable and profitable industry for the future.The authors first discuss the development of the automotive industry and the problems it currently faces. They then consider the solutions the industry can adopt. The book reviews trends in more environmentally-friendly technologies such as the use of more sustainable fuel sources and new types of modular design with built-in recyclability. However, these technologies can only be fully exploited if methods of manufacture change. The book also describes models of decentralised production, particularly the micro factory retailing (MFR) model, which provide an alternative to volume production and promise to be both more sustainable and more profitable.The automotive industry and the environment provides both a cogent diagnosis of the environmental and other problems facing the industry and a blueprint for a better future. It will be widely welcomed by the industry, policy makers and all those concerned with sustainable transport. - Addresses the challenges facing the automotive industry, from the increasing unprofitability of volume production to regulatory and social pressures to improve environmental and product sustainability - Examines how the automotive industry can meet the current challenges in producing a sustainable and profitable industry for the future - Reviews trends in more environmentally-friendly technologies such as the use of more sustainable fuel sources and new types of modular design with built-in recyclability

What we now call "the good life" first appeared in California during the 1930s. Motels, home trailers, drive-ins, barbecues, beach life and surfing, sports from polo and tennis and golf to mountain climbing and skiing, "sportswear" (a word coined at the time), and sun suits were all a part of the good life--perhaps California's most distinctive influence of the 1930s. In The Dream Endures, Kevin Starr shows how the good life prospered in California--in pursuits such as film, fiction, leisure, and architecture--and helped to define American culture and society then and for years to come. Starr previously chronicled how Californians absorbed the thousand natural shocks of the Great Depression--unemployment, strikes, Communist agitation, reactionary conspiracies--in Endangered Dreams, the fourth volume of his classic history of California. In The Dream Endures, Starr reveals the other side of the picture, examining the newly important places where the good life flourished, like Los Angeles (where Hollywood lived), Palm Springs (where Hollywood vacationed), San Diego (where the Navy went), the California Institute of Technology in Pasadena (where Einstein went and changed his view of the universe), and college towns like Berkeley. We read about the rich urban life of San Francisco and Los Angeles, and in newly important communities like Carmel and San Simeon, the home of William Randolph Hearst, where, each Thursday afternoon, automobiles packed with Hollywood celebrities would arrive from Southern California for the long weekend at Hearst Castle. The 1930s were the heyday of the Hollywood studios, and Starr brilliantly captures Hollywood films and the society that surrounded the studios. Starr offers an astute discussion of the European refugees who arrived in Hollywood during the period: prominent European film actors and artists and the creative refugees who were drawn to Hollywood and Southern California in these years--Igor Stravinsky, Arnold Schoenberg, Man Ray, Bertolt Brecht, Christopher Isherwood, Aldous Huxley, Thomas Mann, and Franz Werfel. Starr gives a fascinating account of how many of them attempted to recreate their European world in California and how others, like Samuel Goldwyn, provided stories and dreams for their adopted nation. Starr reserves his greatest attention and most memorable writing for San Francisco. For Starr, despite the city's beauty and commercial importance, San Francisco's most important achievement was the sense of well-being it conferred on its citizens. It was a city that "magically belonged to everyone." Whether discussing photographers like Edward Weston and Ansel Adams, "hard-boiled fiction" writers, or the new breed of female star--Marlene Dietrich, Jean Harlow, Bette Davis, Carole Lombard, and the improbable Mae West--The Dream Endures is a brilliant social and cultural history--in many ways the most far-reaching and important of Starr's California books.

Twentieth-century Los Angeles has been the locus of one of the most profound and complex interactions between variant cultures in American history. Yet this study is among the first to examine the relationship between ethnicity and identity among the largest immigrant group to that city. By focusing on Mexican immigrants to Los Angeles from 1900 to 1945, George J. Sánchez explores the process by which temporary sojourners altered their orientation to that of permanent residents, thereby laying the foundation for a new Mexican-American culture. Analyzing not only formal programs aimed at these newcomers by the United States and Mexico, but also the world created by these immigrants through family networks, religious practice, musical entertainment, and work and consumption patterns, Sánchez uncovers the creative ways Mexicans adapted their culture to life in the United States. When a formal repatriation campaign pushed thousands to return to Mexico, those remaining in Los Angeles launched new campaigns to gain civil rights as ethnic Americans through labor unions and New Deal politics. The immigrant generation, therefore, laid the groundwork for the emerging Mexican-American identity of their children.

Colorful bracelets, funky brooches, and beautiful handmade beads: young crafters learn to make all these and much more with this fantastic step-by-step guide. In 12 exciting projects with simple steps and detailed instructions, budding fashionistas create their own stylish accessories to give as gifts or add a touch of personal flair to any ensemble. Following the successful "Art Smart" series, "Craft Smart" presents a fresh, fun approach to four creative skills: knitting, jewelry-making, papercrafting, and crafting with recycled objects. Each book contains 12 original projects to make, using a range of readily available materials. There are projects for boys and girls, carefully chosen to appeal to readers of all abilities. A special "techniques and materials" section encourages young crafters to try out their own ideas while learning valuable practical skills.

In this perceptive and provocative look at everything from computer software that requires faster processors and more support staff to antibiotics that breed resistant strains of bacteria, Edward Tenner offers a virtual encyclopedia of what he calls "revenge effects"--the unintended consequences of the mechanical, chemical, biological, and medical forms of ingenuity that have been hallmarks of the progressive, improvement-obsessed modern age. Tenner shows why our confidence in technological solutions may be misplaced, and explores ways in which we can better survive in a world where despite technology's advances--and often because of them--"reality is always gaining on us." For anyone hoping to understand the ways in which society and technology interact, Why Things Bite Back is indispensable reading. "A bracing critique of technological determinism in both its utopian and dystopian forms...No one who wants to think clearly about our high-tech future can afford to ignore this book."--Jackson Lears, Wilson Quarterly