Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they’re petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they’ve always done. In 2003, Seth Godin’s Purple Cow challenged organizations to become remarkable—to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business-Week bestseller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, “That’s not good enough. We need to create a big moo!” But how do you create a big moo—an insight so astounding that people can’t help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world’s best vacuum cleaner (Dyson)? Godin worked with thirty-two of the world’s smartest thinkers to answer this critical question. And the team—with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board—created an incredibly useful book that’s fun to read and perfect for groups to share, discuss, and apply. The Big Moo is a simple book in the tradition of Fish and Don’t Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.

Baby animals make all kinds of unusual sounds that kids can learn about in this colorful and lively board book story. 8 spreads.

It coulda been worse. That's the "working epitaph" of 15-year-old Moon Landing. Not that Moon's death is imminent-far from it-but his thoughts have turned to gallows humor, as his world disintegrates along with his parents' marriage. His older brother skateboards through life with ease, but Moon is deeply troubled. Just as he is solving for romantic unknowns with a gorgeous older girl, Moon must contend with his dad's sudden absence, his mom-gone-wild's sexcapades, and his best friends' curious penchant for self-destruction. Not to mention his newfound role in agitating to end an African guerrilla's bloody rampage. To make sense of it all, Moon embarks on a quest to unravel the riddle of God's injustice to man. In this humorous and touching coming-of-age novel, Moon struggles to understand his parents-who they are, what brought them together, what broke them apart-and what that all means for his future.

When Cow gets her hooves on the farmer's car, she takes it for a wild ride through the country. Moooo! But a bump in the road brings this joy ride to a troublesome end. Moo-moo. . . Has Cow learned her lesson about living life in the fast lane? Moo? Pairing two talented creators who managed to tell a complete story with just one word-MOO-this imaginative picture book will have readers laughing one moment and on the edge of their seats the next, as it captures the highs and lows of a mischievous cow's very exciting day.

Lists some things that make cows laugh, such as moosic, mooseums, and moovies--MOO-HA!

The story of a two children displaced from the city and forced to adapt to a new home and all the challenges that this brings (including a menagerie of animals), from a multi-award-winning author.

One night on the farm, the cows overhear a fantastic tale. “Hey Diddle Diddle, the cat and the fiddle, the cow jumped over the moon!” Inspired by this classic rhyme, a plucky cow named Cindy Moo sets out to prove that cows really can leap over the moon. The other cows laugh at her, but that doesn’t stop Cindy from trying—and failing—night after night . . . until a trick of nature shows Cindy a way to triumph. As delightfully silly as the original nursery rhyme, this hilarious picture book will have readers of all stripes (and spots) cheering for its determined heroine.