In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils. Editors Michael R. Czinkota and Ilkka A. Ronkainen use their years of experience in policy, business, and academia to provide these readings noted for their currency, relevancy, and scholarly depth.

There is a void of research and other academic materials to support stakeholders operating within industry and the service sector with respect to their perceptions and experiences of remote work, particularly in the context of global business, sustainability, and change management. As more businesses consider remaining and maintaining a remote workforce, it is of paramount importance that new research be conducted regarding the multifaceted area of remote work and sustainable change for global business. Remote Work and Sustainable Changes for the Future of Global Business raises awareness of the multifaceted area of remote work in the context of sustainable change. In particular, it explores remote technology in an attempt to cope with the changing landscape of work environments amidst global change from a sociotechnical perspective. This book provides insight into the challenges both national and international businesses face during a world crisis. Covering topics such as crisis management, the human cloud, and virtual collaboration, this book is essential to business managers, project managers, business clusters, entrepreneurs, higher education practitioners, faculty and PhD researchers, educational boards, technology vendors and firms, and academic researchers.

This fascinating book examines international business and multinational enterprise as part of a bigger picture, considering the importance of two main components: space and time. Summarising the past five years, Mark Casson reviews the changing role of multinational enterprises within the global economy and how leading firms have generated profitability and growth not only from innovations in technology and marketing, but also by exploiting legal loopholes in tax and regulatory systems.

The Future of Business explores how the commercial world is being transformed by the complex interplay between social, economic and political shifts, disruptive ideas, bold strategies and breakthroughs in science and technology. Over 60 contributors from 21 countries explore how the business landscape will be reshaped by factors as diverse as the modification of the human brain and body, 3D printing, alternative energy sources, the reinvention of government, new business models, artificial intelligence, blockchain technology, and the potential emergence of the Star Trek economy.

China’s new retail revolution will completely transform how the world thinks about retail and digital innovation. But is the world ready yet? In this book, the authors share an insider’s perspective on what is happening in China to reveal the future for global retail, and a clear framework to help you prepare. The book presents a number of real-world cases, based on interviews and first-hand consumer experience, to decode China’s retail revolution so that you can understand what is happening and why, and what it means for the rest of the world. Crucially, the book identifies five critical stages in the development of new retail that global retail executives need to grasp now: lifestyle commerce, Online-Merge-Offline retail, social retail, livestream retail and invisible retail. To help the industry get ready for this new, China-inspired paradigm in retail, the authors present a practical and simple framework – a ten-year strategic roadmap for global retail executives, which we call the “Beyond” the Value Chain Model. China’s new retail is not just about fashion, cosmetics, snacks, data-driven convenient stores and commercial live streaming. At a time when the world of retail is being upended, it offers inspirational lessons in innovation, purpose and agility for global executives across the entire retail spectrum.

The phenomenon of globalization has been debated for decades. While some voices anticipate the demise of globalization and postulate about a return to former borders and glories, the realities of the world present the undeniable truth that we are all in this together. Unfortunately, it takes a crisis to move us from where we are, and the coronavirus pandemic has served that function. This book presents a straightforward commentary on the transformative impact of this global interconnective state of economies, business sectors, governments, and cultures. Drawing on insights from academics and practitioners around the world, it takes some of the mystery and anxiety out of common perceptions about economic, cultural, and social transformation and offers approaches for survival in the dramatically changing business environment. By taking a look under the surface of everyday rhetoric, we can have deeper, more meaningful conversations about where we are and reflect realistically on how business can succeed in a global world.

Thunderbird ist Amerikas führende Graduate School im Bereich globaler Unternehmen. Aufgrund ihres Ausbildungsprogramms für Manager in internationalen Unternehmen wurde sie von BusinessWeek zur Nummer 1 gewählt. Dies ist das erste Buch, das von Thunderbird-Experten herausgegeben wurde: Ein einzigartiger Leitfaden, der eine Reihe von Essays anerkannter Experten enthält und erläutert, wie man erfolgreich ein internationales Unternehmen leitet. Diskutiert wird ein breites Themenspektrum, angefangen bei globaler Unternehmensstrategie, Personalfragen, über Informationstechnologie und die Bedeutung von Informationsmanagement bis hin zum Schutz geistigen Eigentums und dynamischer Wettbewerbsstrategie.