Ever wonder why the ice cream sundae is spelled with a dae instead of a day? You'll find the answer to that and dozens more pop-culture trivia questions, all featured with nostalgic photos and illustrations. Soda Fountain Wisdom is one of a two-book series titled Retro Moments. These titles recall the days when Mom and Dad were teens. Old-fashioned photos and illustrations on every page appear with pithy quotations and comical quips drawn mainly from mid-twentieth-century writers-or with brief, entertaining one-page essays that give historical background to many aspects of twentieth-century pop culture. Retro Moments make great gift books, but bookstore gift-buyers probably will take home extra copies for themselves. These delightful little books carry their readers back to the days of drive-ins, roadside diners, fin-tailed convertibles, and the bright magazine advertisements of yesteryear.

Marie-Louise von Franz (1915-1998) is remembered as one of the most beloved and perhaps most important of Carl Jung's students. Her more than twenty books have inspired more than two generations of readers, many of whom found their way into Jungian psychology through her compassionate and profound insights. She lived in Kusnacht, Switzerland, and was a scholar of Medieval Latin as well as a major figure in analytical psychology. She met Jung in 1933 and worked with him from 1934 until his death in 1961. A founder of the C.G. Jung Institute in Zurich, she published works on a wide range of subjects, including dreams, alchemy, personality typology, myths, and, most famously, fairy tales. Emmanuel Kennedy-Xypolitas has assembled a commemorative volume in memory of Dr. Marie-Louise von Franz. Comprised of fifty-five essays, poems, and reminiscences, it also gathers material documenting her life and work, including a biographical sketch and chronology, eulogies, birthday addresses, personal impressions, reactions from the Jungian community to the news of her death, reviews and lists of her published work in English, including books, articles, and films. This is an important volume for the many readers of Jungian literature who have over the years come to appreciate the depth of insight and compassion of Dr. Marie-Louise von Franz. It is also an excellent introduction for those who are new to this important pioneer of the Jungian movement.

Offering practical instruction on how to perform the Tibetan Rites of Rejuvenation, which will take only minutes a day, many practitioners have experienced benefits, including increased energy, weight loss, better memory, new hair growth, pain relief, better digestion, and feeling overall more youthful. Legend has it that hidden in the remote reaches of the Himalayan mountains lies a secret that would have saved Ponce de Leon from years of fruitless searching for the Fountain of Youth. There, generations of Tibetan monks have passed down a series of exercises with mystical, age-reversing properties. Known as the Tibetan Rites of Rejuvenation or the Five Rites, these once-secret exercises are now available to Westerners in Ancient Secret of the Fountain Of Youth. Peter Kelder's book begins with an account of his own introduction to the rites by way of Colonel Bradford, a mysterious retired British army officer who learned of the rites while journeying high up in the Himalayas. Fountain of Youth then offers practical instructions for each of the five rites, which resemble yoga postures. Taking just minutes a day to perform, the benefits for practitioners have included increased energy, weight loss, better memory, new hair growth, pain relief, better digestion, and feeling overall more youthful.

The 13th century text, "The Fountain of Wisdom," is one of the most challenging works of the Kabbalistic tradition. Alongside this important text is a passage-by-passage commentary by David Chaim Smith, designed to address the working issues of the spiritual practitioner. "The Fountain of Wisdom" presents a labyrinth of psycho-aetheric symbols that map out the subtle atmospheres, textures, and resonances discovered through radical contemplative mysticism. The strange and beautiful imagery functions as a set of doorways through which the mind passes, allowing for discoveries that no other Kabbalistic text comes close to offering. The original 13th century text is included here in its entirety in a new English translation by Dr. Mark Verman, one of the pre-eminent scholar-translators of this generation.

This newly translated volume of the Collected Works of Marie-Louise von Franz, one of the most renowned authorities on fairytales, presents a systematic and wide-ranging approach. Von Franz amplifies a variety of fairytale motifs to show that the magical realm is alien to the profane and mundane realm of ordinary daily life. She was one of Analytical Psychology’s most original thinkers and here she presents a lucid, concise exploration of the archetypal symbols found in fairytales. Fairytales, like myths, provide a cultural and societal backdrop that helps the human imagination narrate the meaning of life’s events. The remarkable similarities in fairytale motifs across different lands and cultures inspired many scholars to search for the original homeland of fairytales. While peregrinations of fairytale motifs occur, the common root of fairytales is more archetypal than geographic. A striking feature of fairytales is that a sense of space, time, and causality is absent. This situates them in a magical realm, a land of the soul, where the most interesting things happen in the center of places like Heaven, mountains, lakes, and wells. At the age of eighteen, Marie-Louise von Franz was invited to meet Carl Gustav Jung at Bolingen Tower. She immediately recognized that there exist two levels of reality, one outer and the other inner. Within months she had enrolled at the University of Zürich and began attending Jung’s lectures at the E.T.H. (Eidgenösiche Technische Hochshule or the Swiss Federal Institute of Technology). Less than a decade after meeting Jung, von Franz had completed her doctorate in classical philology and begun seeing her first analysands. She was a prolific writer, a dedicated teacher and lecturer, and was possessed of a “far-reaching and often non discriminating Eros that accepted everyone seeking help.” (Alfred Ribi, MD in Fountain of the Love of Wisdom, Chiron, 2006)

Marie-Louise von Franz (1915-1998) is remembered as one of the most beloved and perhaps most important of Carl Jung's students. Her more than twenty books have inspired more than two generations of readers, many of whom found their way into Jungian psychology through her compassionate and profound insights. She lived in Kusnacht, Switzerland, and was a scholar of Medieval Latin as well as a major figure in analytical psychology. She met Jung in 1933 and worked with him from 1934 until his death in 1961. A founder of the C.G. Jung Institute in Zurich, she published works on a wide range of subjects, including dreams, alchemy, personality typology, myths, and, most famously, fairy tales. Emmanuel Kennedy-Xypolitas has assembled a commemorative volume in memory of Dr. Marie-Louise von Franz. Comprised of fifty-five essays, poems, and reminiscences, it also gathers material documenting her life and work, including a biographical sketch and chronology, eulogies, birthday addresses, personal impressions, reactions from the Jungian community to the news of her death, reviews and lists of her published work in English, including books, articles, and films. This is an important volume for the many readers of Jungian literature who have over the years come to appreciate the depth of insight and compassion of Dr. Marie-Louise von Franz. It is also an excellent introduction for those who are new to this important pioneer of the Jungian movement.