The Foundations of Marketing Practice

The Foundations of Marketing Practice
Title The Foundations of Marketing Practice PDF eBook
Author Ronald A. Fullerton
Publisher Routledge
Pages 211
Release 2015-12-22
Genre Business & Economics
ISBN 1317536134

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Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed a growing sense of what their markets wanted. This study, based almost entirely upon primary sources including over seventy years of trade newspapers, is an in depth account of how and why this market developed—decades before there was any written theory about marketing. This book is therefore about both marketing practice and marketing theory. It provides a uniquely well-researched account of how markets were developed in very sophisticated ways long before there was a formal discipline of marketing: for example, German publishers used segmentation at least 150 years before the first US articles on the subject appeared. Much of their experience was also shared by the UK and US book markets through international interactions between booksellers and other businessmen. All scholars of marketing will find this historical account a fascinating insight into markets and marketing, This will also be of interest to social historians, scholars of German history, book trade and book trade historians.

The Weimar Century

The Weimar Century
Title The Weimar Century PDF eBook
Author Udi Greenberg
Publisher Princeton University Press
Pages 288
Release 2016-09-13
Genre History
ISBN 0691173826

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How ideas, individuals, and political traditions from Weimar Germany molded the global postwar order The Weimar Century reveals the origins of two dramatic events: Germany's post–World War II transformation from a racist dictatorship to a liberal democracy, and the ideological genesis of the Cold War. Blending intellectual, political, and international histories, Udi Greenberg shows that the foundations of Germany’s reconstruction lay in the country’s first democratic experiment, the Weimar Republic (1918–33). He traces the paths of five crucial German émigrés who participated in Weimar’s intense political debates, spent the Nazi era in the United States, and then rebuilt Europe after a devastating war. Examining the unexpected stories of these diverse individuals—Protestant political thinker Carl J. Friedrich, Socialist theorist Ernst Fraenkel, Catholic publicist Waldemar Gurian, liberal lawyer Karl Loewenstein, and international relations theorist Hans Morgenthau—Greenberg uncovers the intellectual and political forces that forged Germany’s democracy after dictatorship, war, and occupation. In restructuring German thought and politics, these émigrés also shaped the currents of the early Cold War. Having borne witness to Weimar’s political clashes and violent upheavals, they called on democratic regimes to permanently mobilize their citizens and resources in global struggle against their Communist enemies. In the process, they gained entry to the highest levels of American power, serving as top-level advisors to American occupation authorities in Germany and Korea, consultants for the State Department in Latin America, and leaders in universities and philanthropic foundations across Europe and the United States. Their ideas became integral to American global hegemony. From interwar Germany to the dawn of the American century, The Weimar Century sheds light on the crucial ideas, individuals, and politics that made the trans-Atlantic postwar order.

The German Political Foundations As Actors in Democracy Assistance

The German Political Foundations As Actors in Democracy Assistance
Title The German Political Foundations As Actors in Democracy Assistance PDF eBook
Author Alexander Mohr
Publisher Universal-Publishers
Pages 442
Release 2010
Genre Political Science
ISBN 1599423316

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In Germany, political foundations (Stiftungen) play an important role in shaping civil society through political democracy education. The foundations, however, have also committed themselves to strengthening democratic political and societal structures abroad. Their joint mission abroad is the contribution to democratic structures, information and debate in the countries and regions they are working in. They complement the official German foreign policy, but choose their own priorities and strategies. The focus of this thesis is the German political foundations as actors in democracy assistance. 'Democracy assistance' focuses less on the aspects of technical assistance but much more on political parties and the promotion of civil society as the backbone of democracy. Democracy assistance is a relatively recent international development activity of governments and international organizations. In recent years the international community has come to realize the importance of political parties and a well-functioning political party system for the process of democratisation. Here the German political foundations are working internationally as actors in democracy assistance - independent from the German government but at the same time fully state-funded. The objectives of this dissertation are to understand the work and strategies of the German political foundations as actors in the context of democracy assistance abroad, research their partner spectrums on selected countries, to identify their short comings and to give an outlook of the foundations work in the future in the fast-changing global political environment.

The Foundations of Ostpolitik

The Foundations of Ostpolitik
Title The Foundations of Ostpolitik PDF eBook
Author Julia von Dannenberg
Publisher Oxford University Press, USA
Pages 318
Release 2008-01-10
Genre History
ISBN 0199228191

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An analysis of the processes by which the West German government negotiated the Moscow Treaty with the Soviet Union in 1970 - the foundation of West German Ostpolitik.

Herder and the Foundations of German Nationalism

Herder and the Foundations of German Nationalism
Title Herder and the Foundations of German Nationalism PDF eBook
Author Robert Reinhold Ergang
Publisher
Pages 0
Release 1966
Genre
ISBN

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The Foundations of Europe

The Foundations of Europe
Title The Foundations of Europe PDF eBook
Author Thomas Hörber
Publisher Springer Science & Business Media
Pages 357
Release 2007-12-18
Genre Political Science
ISBN 3531904353

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Thomas Hörber analyses the building process of European integration. He shows the parliamentary discourses of France, Germany and Britain to be representative of the national position of these states towards the developing concept of 'Europe'. He covers all key events and developments of the time which had an impact on the European integration process and provides an explanation for the convergence of national discourses towards a common Europe. This development was by no means a given and the analysis of parliamentary debates shows for the first time how vigorous the debates were on European integration in the 1950s, and how, despite setbacks (notably the failure of the European Defence Community), the discussion went in favour of integration.

The Philosophical Foundations of Early German Romanticism

The Philosophical Foundations of Early German Romanticism
Title The Philosophical Foundations of Early German Romanticism PDF eBook
Author Manfred Frank
Publisher State University of New York Press
Pages 297
Release 2012-02-01
Genre Philosophy
ISBN 0791485803

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Often portrayed as a movement of poets lost in swells of passion, early German Romanticism has been generally overlooked by scholars in favor of the great system-builders of the post-Kantian period, Schelling and Hegel. In the twelve lectures collected here, Manfred Frank redresses this oversight, offering an in-depth exploration of the philosophical contributions and contemporary relevance of early German Romanticism. Arguing that the early German Romantics initiated an original movement away from idealism, Frank brings the leading figures of the movement, Friedrich Schlegel and Friedrich von Hardenberg (Novalis), into concert with contemporary philosophical developments, and explores the role that Friedrich Hölderlin and other members of the Homburg Circle had upon the development of early German Romantic philosophy.