A wealth of inspirational arrangements for many indoor settings and special occasions.

More than anything else, colour is how people instinctively think about flowers — whether planning for a wedding, commemorating an occasion, or looking for an easy way to bring life into a space. With 400 gorgeously photographed cut flowers organized to span the full spectrum of shades, Flower Colour Guide is the essential tool for flower selection and arrangement, and a primer to understanding and appreciating flowers and colour. 'This is the book we wish we had to help us before we started,' say authors Darroch and Michael Putnam, the duo behind New York's leading floral design studio, Putnam & Putnam.

This fabulous book explains how to become a floral designer or start a flower shop. It describes commonly used flowers and plants, covers principals of floral design, and gives step-by-step instructions for creating flower arrangements. It offers advice on getting a job as a floral designer and covers how to start a flower shop, including: choosing a location, creating displays, setting prices, finding suppliers, working with wire services, hiring employees, and getting customers. Includes CD-ROM.

Of all the elements of floral design, color is undoubtedly the ingredient that draws the most immediate attention and causes the strongest response from your customers. Understanding and implementing basic color theory helps you make more informed choices about your use of color and makes you a stronger designer. 'The Florists' Color Wheel'breaks down basic and advanced color theories in a way that is fun and easy to understand.

Create the flower arrangements of your dreams to keep at home, take to the office, or display on any special occasion using the simple tips and tricks and masterful techniques taught by Executive Director and professor Calvert Crary and the master florists at FlowerSchool New York. FlowerSchool New York is one of the world's premiere institutes for floral design and artistry, offering career development courses certified by the New York State Board of Education, and exclusive master class programs taught by celebrated master florists including Kiana Underwood, Remco Van Vliet, Lewis Miller, Emily Thompson, and Ingrid Carozzi. Now, for the first time, FlowerSchool Executive Director Calvert Crary is publishing a book that will make it possible for even the greenest at-home arrangers to create gorgeous, Instagram worthy bouquets. This hands-on, comprehensive guide provides readers with step-by-step instructions that cover all the most crucial aspects of flower arranging, including: How to buy the best flowers and how to get the best prices Selecting your flowers based on texture, color, and seasonality Conditioning your flowers to ensure they last as long as possible Pairing your flowers with the right vase Creating arrangements in a wide variety of styles that will work for any occasion Including advice from the school's well-respected master florists, and featuring beautiful color photographs of each unique arrangement, Flower School offers invaluable, insider tips and tricks that can only be gained through years of experience, providing readers with the fundamental tools and education they need to create homemade floral arrangements that are on par with any professional design.