Looks at the often secretive process of audience testing Hollywood movies and how it can help shape movies, with first-hand accounts from directors such as Ron Howard, Cameron Crowe, Drew Barrymore and Ed Zwick.

"This timely volume engages with one of the most important shifts in recent film studies: the turn away from text-based analysis towards the viewer. Historically, this marks a return to early interest in the effect of film on the audience by psychoanalysts and psychologists, which was overtaken by concern with the 'effects' of film, linked to calls for censorship and moral panics rather than to understanding the mental and behavioral world of the spectator. Early cinema history has revealed the diversity of film-viewing habits, while traditional 'box office' studies, which treated the audience initially as a homogeneous market, have been replaced by the study of individual consumers and their motivations. Latterly, there has been a marked turn towards more sophisticated economic and sociological analysis of attendance data. And as the film experience fragments across multiple formats, the perceptual and cognitive experience of the individual viewer (who is also an auditor) has become increasingly accessible. With contributions from Gregory Waller, John Sedgwick and Martin Barker, this work spans the spectrum of contemporary audience studies, revealing work being done on local, non-theatrical and live digital transmission audiences, and on the relative attraction of large-scale, domestic and mobile platforms."--Publisher's website.

In this innovative book, Julian Hanich explores the subjectively lived experience of watching films together, to discover a fuller understanding of cinema as an art form and a social institution that matters to millions of people worldwide.

It's harder today than ever before for independent filmmakers to make money with their films. From predatory film distributors ripping them off to huckster film aggregators who prey upon them, the odds are stacked against the indie filmmaker. The old distribution model for making money with indie film is broken and there needs to be a change. The future of independent filmmaking is the entrepreneurial filmmaker or the Filmtrepreneur®. In Rise of the Filmtrepreneur® author and filmmaker Alex Ferrari breaks down how to actually make money with independent film projects and shows filmmakers how to turn their indie films into profitable businesses. This is not all theory, Alex uses multiple real-world case studies to illustrate each part of his method. this book shows you the step by step way to turn your filmmaking passion into a profitable career. If you are making a feature film, series or any kind of video content, The Filmtrepreneur® Method will set you up for success.

A unique perspective on half a century of American cinema -- from the audience's point of view. Tom Stempel goes beyond the comments of professional reviewers, concentrating on the opinions of ordinary people. He traces shifting trends in genre and taste, examining and questioning the power films have in American society. Stempel blends audience response with his own observations and analyzes box office results that identify the movies people actually went to see, not just those praised by the critics. Avoiding statistical summary, he presents the results of a survey on movies and moviegoing in the respondents' own words -- words that surprise, amuse, and irritate. The moviegoers respond: "Big bad plane, big bad motorcycle, and big bad Kelly McGillis." -- On Top Gun "All I can recall were the slave girls and the Golden Calf sequence and how it got me excited. My parents must have been very pleased with my enthusiasm for the Bible." -- On why a seven-year-old boy stayed up to watch The Ten Commandments "I learned the fine art of seduction by watching Faye Dunaway smolder." -- A woman's reaction to seeing Bonnie and Clyde "At age fifteen Jesus said he would be back, he just didn't say what he would look like." -- On E.T. "Quasimodo is every seventh grader." -- On why The Hunchback of Notre Dame should play well with middle-schoolers "A moronic, very 'Hollywoody' script, and a bunch of dancing teddy bears." -- On Return of the Jedi "I couldn't help but think how Mad magazine would lampoon this." -- On The Exorcist

Delineates the globalizing pressures and opportunities that have dramatically transformed the terrain of Chinese film and television, including the end of the cold war, the rise of the World Trade Organization, and the escalation of democracy movements. This book examines the prospect of a global Chinese audience.

This book confronts theoretical models on cinema as both a product and a catalyst of European modernity with new empirical work on the history of the social experience of cinema-going, film audiences and film exhibition.