The last general election saw the Conservatives win their highest vote share in forty years, while Labour slumped to their lowest seat total since 1935. At the heart of this electoral earthquake was the so-called 'Red Wall', some sixty seats stretching from the Midlands up to the north of England. Who are the Red Wall voters and why did they forgo their long-standing party loyalties? Did they simply lend their votes to Johnson to get Brexit done – or will he be able to win them over more permanently? And as the Labour Party licks its wounds, how were those votes thrown away and what, if anything, can be done to win them back? And how will the pandemic and the government's reaction to it change the voter's outlook on party politics in the future? Will everything be the same after it has passed? This book sets out to answer those questions by putting them to the people who will decide the next election.

Why did thousands of lifelong Labour voters in the party's heartland seats abandon the party in the 2019 General Election? Simple explanations like 'Brexit' and 'Corbyn' dramatically underestimate the importance of longer term trends, and the changing public narrative in these communities. This is the story of one of the most remarkable shifts in British politics.In the Red Wall constituencies, parents and grandparents had passed down stories of the Labour Party standing in solidarity with local working people. These were Labour towns and Labour people. This public narrative shaped the collective memory, identity and politics of these communities for a hundred years. It also sustained the Labour vote.This book explains how this public narrative changed and why it matters. As Labour became increasingly disconnected from its traditional working class communities, these voters shared stories of being left behind, ignored, taken for granted, looked down on and betrayed. Brexit and Jeremy Corbyn's leadership accelerated this process and a new public narrative emerged 'the Labour party no longer represents people like us'. By 2019 a 'never Tory' generation had become Conservative voters.The fall of the Red Wall highlights the risks of failing to understand and respond to public narratives. It also provides crucial lessons for political storytelling. Drawing on analysis of long term trends, extensive academic research, election results, focus groups and interviews in forty-one Red Wall constituencies, this book sets out key principles to guide Labour's development of a new political narrative. It is essential reading for political communicators and activists, analysts and researchers, from across the political spectrum.

Broken Heartlands is an essential and compelling political road-trip through ten constituencies that tell the story of Labour’s red wall from Sebastian Payne – an award-winning journalist and Whitehall Editor for the Financial Times. The Times Political Book of the Year A Daily Telegraph, Guardian, Daily Mail and FT Book of the Year 'Immensely readable' - Observer Historically, the red wall formed the backbone of Labour’s vote in the Midlands and the North of England but, during the 2019 general election, it dramatically turned Conservative for the first time in living memory, redrawing the electoral map in the process. Originally from the North East himself, Payne sets out to uncover the real story behind the red wall and what turned these seats blue. Beginning in Blyth Valley in the North East and ending in Burnley, with visits to constituencies across the Midlands and Yorkshire along the way, Payne gets to the heart of a key political story of our time that will have ramifications for years to come. While Brexit and the unpopularity of opposition leader Jeremy Corbyn are factors, there is a more nuanced story explored in Broken Heartlands – of how these northern communities have fared through generational shifts, struggling public services, de-industrialization and the changing nature of work. Featuring interviews with local people, plus major political figures from both parties – including Boris Johnson and Sir Keir Starmer – Payne explores the significant role these social and economic forces, decades in the making, have played in this fundamental upheaval of the British political landscape. 'Impressive and entertaining' - Sunday Times 'A must-read for anyone who wants to understand England today' - Robert Peston

A history of the UK’s regional inequalities, and why they matter Differences between England’s North and South continue to shape national politics, from attitudes to Brexit and the electoral collapse of Labour’s ‘Red Wall’ to Whitehall’s experimentation with regional pandemic lockdowns. Why is this fault line such a persistent feature of the English landscape? The Northern Question is a history of England seen in the unfamiliar light of a northern perspective. While London is the capital and the centre for trade and finance, the proclaimed leader of the nation, northern England has always seemed like a different country. In the nineteenth century its industrializing society appeared set to bring a political revolution down upon Westminster and the City. Tom Hazeldine recounts how subsequent governments put finance before manufacturing, London ahead of the regions, and austerity before reconstruction.

The Redwallers face some of their most dangerous villains yet in a treacherous hunt for long-lost treasure.

Winner of the Political Book of the Year Award 2015 The UK Independence Party (UKIP) is the most significant new party in British politics for a generation. In recent years UKIP and their charismatic leader Nigel Farage have captivated British politics, media and voters. Yet both the party and the roots of its support remain poorly understood. Where has this political revolt come from? Who is supporting them, and why? How are UKIP attempting to win over voters? And how far can their insurgency against the main parties go? Drawing on a wealth of new data – from surveys of UKIP voters to extensive interviews with party insiders – in this book prominent political scientists Robert Ford and Matthew Goodwin put UKIP's revolt under the microscope and show how many conventional wisdoms about the party and the radical right are wrong. Along the way they provide unprecedented insight into this new revolt, and deliver some crucial messages for those with an interest in the state of British politics, the radical right in Europe and political behaviour more generally.

Fans of the beloved Redwall books will delight in this tale of the hares, otters, and moles of Redwall Abbey planning a surprise feast for the Abbot. These characters now star in an animated PBS series. Full-color illustrations.