This book explains, in simple and straightforward terms, that the executive summary is not just short, it is concise; it is not just condensed, it is exact. The reader of a well-written executive summary is able to act instantly and responsibly on the basis of the relevant, accurate, and time-efficient information it encapsulates. The message of this book is clear: anything short of precision will not do; anything longer wastes time. Published in English.

Tap into the power of data science with this comprehensive resource for non-technical professionals Data Science: The Executive Summary – A Technical Book for Non-Technical Professionals is a comprehensive resource for people in non-engineer roles who want to fully understand data science and analytics concepts. Accomplished data scientist and author Field Cady describes both the “business side” of data science, including what problems it solves and how it fits into an organization, and the technical side, including analytical techniques and key technologies. Data Science: The Executive Summary covers topics like: Assessing whether your organization needs data scientists, and what to look for when hiring them When Big Data is the best approach to use for a project, and when it actually ties analysts’ hands Cutting edge Artificial Intelligence, as well as classical approaches that work better for many problems How many techniques rely on dubious mathematical idealizations, and when you can work around them Perfect for executives who make critical decisions based on data science and analytics, as well as mangers who hire and assess the work of data scientists, Data Science: The Executive Summary also belongs on the bookshelves of salespeople and marketers who need to explain what a data analytics product does. Finally, data scientists themselves will improve their technical work with insights into the goals and constraints of the business situation.

The measure of the executive, Peter Drucker reminds us, is the ability to 'get the right things done'. Usually this involves doing what other people have overlooked, as well as avoiding what is unproductive. He identifies five talents as essential to effectiveness, and these can be learned; in fact, they must be learned just as scales must be mastered by every piano student regardless of his natural gifts. Intelligence, imagination and knowledge may all be wasted in an executive job without the acquired habits of mind that convert these into results. One of the talents is the management of time. Another is choosing what to contribute to the particular organization. A third is knowing where and how to apply your strength to best effect. Fourth is setting up the right priorities. And all of them must be knitted together by effective decision-making. How these can be developed forms the main body of the book. The author ranges widely through the annals of business and government to demonstrate the distinctive skill of the executive. He turns familiar experience upside down to see it in new perspective. The book is full of surprises, with its fresh insights into old and seemingly trite situations.

Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time. Discover how to: Transform any document into something truly compelling and persuasive Understand what your reader really wants to hear and use this to get what you want Combine logic and emotion to convince even the most sceptical reader Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.

Can the United States continue to lead the world in innovation? The answer may hinge in part on how well the public understands engineering, a key component of the 'innovation engine'. A related concern is how to encourage young people-particularly girls and under-represented minorities-to consider engineering as a career option. Changing the Conversation provides actionable strategies and market-tested messages for presenting a richer, more positive image of engineering. This book presents and discusses in detail market research about what the public finds most appealing about engineering-as well as what turns the public off. Changing the Conversation is a vital tool for improving the public image of engineering and outreach efforts related to engineering. It will be used by engineers in professional and academic settings including informal learning environments (such as museums and science centers), engineering schools, national engineering societies, technology-based corporations that support education and other outreach to schools and communities, and federal and state agencies and labs that do or promote engineering, technology, and science.

Facilities now owned by the Federal Government are valued at over $300 billion. It also spends over $25 billion per year for acquisition, renovation, and upkeep. Despite the size of these sums, there is a growing litany of problems with federal facilities that continues to put a drain on the federal budget and compromise the effectiveness of federal services. To examine ways to address these problems, the sponsoring agencies of the Federal Facilities Council (FFC) asked the National Research Council (NRC) to develop guidelines for making improved decisions about investment in and renewal, maintenance, and replacement of federal facilities. This report provides the result of that assessment. It presents a review of both public and private practices used to support such decision making and identifies appropriate objectives, practices, and performance measures. The report presents a series of recommendations designed to assist federal agencies and departments improve management of and investment decision making for their facilities.

"Quality of life"..."livability"..."sense of place." Communities across America are striving to define these terms and to bring them to life, as they make decisions about transportation systems and other aspects of planning and development. Community and Quality of Life discusses important concepts that undergird community life and offers recommendations for collaborative planning across space and time. The book explores: Livability as an ensemble concept, embracing notions such as quality of place and sustainability. It discusses how to measure the "three legs" of livability (social, economic, ecological) while accounting for politics and personal values. And the book examines how to translate broad ideas about livability into guidelines for policymaking Place as more than location, including the natural, human-built, and social environments. The book discusses the impact of population changes over time, the links between regional and local identity, and other issues Tools for decision making in transportation and community planning. It reviews a variety of decision models and tools such as geographic information systems (GIS)â€"as well as public and private sources of relevant data. Including several case examples, this book will be important to planners, planning decision makers, planning educators and students, social scientists, community activists, and interested individuals.