This is a clear and comprehensive introduction to Internet business technology for the non-technical professional. Readers learn the buzz words and become aware of what technology is available today.

'E-business Implementation' is written as a complete guide to successful e-business delivery, from both a project management and a detailed technological perspective. E-business provides a powerful mechanism for organizations to increase productivity and lower costs. However, in order to utilise these considerable benefits, companies must ensure their e-business is implemented correctly and is appropriate to their market segment. 'E-business Implementation' provides a comprehensive guide to successful implementation and is divided into three parts: * Part one begins with a project management structure designed to deliver successful e-business functionality within time and budget, while avoiding the high failure rates common to many technology projects. * Part two details key concepts, technologies, products, vendors, benefits, limitations, and high-level design architectures for e-business, in a phased and risk-managed approach. These include publishing through the Internet and Intranets, portals and content management systems, transacting using e-commerce, integrating internal enterprise applications, integrating with external partners and suppliers, and responding in real-time to changing levels of demand through dynamic e-business and web services. * Part three details a set of critical foundation technologies that must be implemented correctly for the e-business initiative to be successful. These technologies include e-business development languages such as Java, XML and .Net, hardware platforms and their operating systems, security and networking systems, the Internet Domain Name System, and Open Source technologies.

Perfect for anyone who needs a basic understanding of how computers work, this introductory guide gives friendly, accessible, up-to-date explanations of computer hardware, software, networks, and the Internet. Coverage also includes micro-processors, operating systems, programming languages, applications, and e-commerce.

The Internet continues to grow at a very rapid rate. Together with this growth there is an accompanying growth of the technologies on which it is based. These technologies make use of TCP/IP as their foundation. To start to make sense of all these interrelated systems it is important that today's computer user be aware of the technologies on which the Internet is based. This book introduces those technologies and is aimed at the Internet user who wishes to understand the technologies on which much of today's business and recreational computing is based. As such, the intention of this book is to give a succinct overview of 'how it all works' rather than provide a comprehensive reference work. This book will help you quickly obtain an understanding of the technological principles behind the Internet/communications revolution in both your working and recreational lives, and: · provides a thorough understanding of intranets, extranets and the Internet · explains all about: how e-mail delivers mail the domain name service how the Internet finds computers the problems facing network designers the basics of computer security issues some new technologies such as WAP, Bluetooth, UMTS and NAPSTER · Shows you how your office or home network really works. Keith Sutherland is a Microsoft Certified Systems Engineer specialising in TCP/IP, IIS and SQL server. For the last 25 years he has been an independent consultant and lecturer working throughout the IT industry. As a result he has trained many thousands of industrial and commercial staff over that period. Currently he divides his time between lecturing, consultancy and research work. His client list includes many Blue-Chip companies together with government and international organisations.

Johnson explains that although large corporations have huge technology departments dedicated to solving complex problems and building new ways to market and sell their products, today small business can compete and win, thanks to the newest advances in business technology (hardware, software, and communications).

Review: "This book is a fantastic guide to online marketing, and the Internet in general. As a marketing practitioner, I've been finding my way own way through the online world for some time now but have always wondered if what I was doing was 'correct' and it would take me ages to find out what I needed to know through researching online articles, blogs, etc. I found this book to be fairly concise and focused. The references to other online articles that it includes are vast and can they be very absorbing. The best part about this is that it is written by someone that clearly has vast experience in the field and, unlike with some online articles, you get the feeling that what is advised is really 'best practice'. I'd recommend this book for anyone interested in digital marketing." Adam Butchart, Digital Marketing student Blurb: We love the Internet. We love digital and the connected world that we live in. We have spent the last six months gleaning every bit of knowledge, skill and opinion from the creative minds at Quirk. The result is a textbook borne out of more than 12 years of practical experience in the world of digital. For the reader, this translates into applicable insight into marketing in an ever-changing space. This book brings you: 22 Chapters Updated content throughout All new case studies $480 of vouchers* Used by brands, creative agencies and students across the world, Quirk's eMarketing textbook sets the standard for all things digital. "Since we published the last edition of the book, it has become increasingly obvious that the various elements of digital marketing work hand in hand, not just benefiting each other through coordination, but actually relying on each other for success." - Rob Stokes (Founder and Group CEO, Quirk) In order to reflect this change, we have restructured the book to mirror our four key agency disciplines: Think, Create, Engage and Optimise. This simplified way of thinking about the digital space makes it easier for students and professionals to benefit from the insights shared.

Covering the latest trends and technology changes, this is the fully updated and revised bestselling guide to telecommunications for the nontechnical professional. Includes sections on convergence, globalization, speech recognition, and 3G cellular networks.