Business shapes have been changed these days. Change is the main dominant fact that change the way of business operations running. Topics such as innovation, entrepreneurship, leadership, blockchain, mobile business, social media, e-learning, machine learning, and artificial intelligence become essential to be considered by each institution within the technology era. This book tries to give additional views on how technologies influence business and marketing operations for insuring successful institutions survival. The world needs to develop management and intelligent business scenario plans that suite a variety of crisis appears these days. Also, business and marketing intelligence should meet government priorities in individual countries and minimise the risk of business disruptions. Business intelligence - the strategies and technology companies that use it to collect, interpret, and benefit from data - play a key role in informing company strategies, functions, and efficiency. However, being essential to the success, many companies are not taking advantage of tools that can improve their business intelligence efforts. Information technology become a core stone in business. For example, the combination of machine learning and business intelligence can have a far-reaching impact on the insights the company gets from its available data to improve productivity, quality, customer service and more. This book is important because it introduces a large number of chapters that discussed the implications of different Information technology applications in business. This book contains a set of volumes which are: 1- Social Marketing and Social Media Applications, 2- Social Marketing and Social Media Applications, 3- Business and Data Analytics, 4- Corporate governance and performance, 5- Innovation, Entrepreneurship and leadership, 6- Knowledge management, 7- Machine learning, IOT, BIG DATA, Block Chain and AI, 8- Marketing Mix, Services and Branding.

This book explores diverse dimensions of innovation in business and finance from a micro as well as macro perspective through various case studies and analyses of trends. The previous decade is known as the era of digital transformation and innovation. The rise of new technologies is having an impact on the global trends and leading to innovation in business and finance. In this competitive market, businesses and financial institutions must be responsive to the trends in order to survive and thrive, governments must cope with the complex and uncertain environments by being smart, transforming service delivery, and implementing smart governance practices, and entrepreneurs and investors are faced with alternative sources of finance and investment. However, keeping up with these trends and innovations is fraught with its own set of challenges. Thus, it is important to analyze new and emerging technologies and innovations through a myriad of disciplinary lenses. This book not only expands conceptual understanding of digital transformation and innovation by presenting strong empirical evidence, but also by adding to the vigorous worldwide policy discussion on how to assist businesses in the digital transition. The book will be useful to scholars and researchers of business management, financial management, business economics, international business, human resources, and marketing. It will also be of interest to entrepreneurs, policymakers, academicians, and practitioners in the field.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

In the rapidly evolving 21st century, emerging digital technologies are transforming every aspect of modern life, from social interactions to business practices. These advancements are reshaping industries, influencing human behavior, and redefining societal structures. Understanding the impact of technologies like AI, blockchain, and virtual reality is crucial for navigating today's digital world and its challenges. Cutting-Edge Technologies for Business Sectors provides a comprehensive look at how these innovations are revolutionizing industries such as healthcare, education, law, and tourism. By exploring the ethical, practical, and societal implications of digital tools, this volume offers valuable insights for academics, professionals, and policymakers looking to harness the power of technology and shape the future.