The Economic Environment of Business introduces the essential principles of economics, all from the perspective of business. In addition to covering the traditional principles of economics, the book also has sections which highlight the relationship with other business disciplines, including: globalisation, business strategy, Porter's five forces, the product life cycle, and business ethics. This book is ideal for undergraduate or postgraduate students doing a non-specialist one-semester economics course.

Since liberalization, Indian economy is going through some dynamic changes. From a primarily closed agrarian economy, India has become service-oriented open economy, becoming more and more susceptible to economic fluctuations. This comprehensive book, in its third edition, continues to equip the readers with the necessary skills to assess and analyze the evolving economic scenario in India and world over. The new edition has been thoroughly revised and updated to incorporate the recent changes taking place in Indian and global economic environment. Every chapter is incorporated with a section on Understanding Economic Environment (UEE), in which the Indian economic environment is compared with the economic environment of its neighbouring countries, emerging markets and major players in the world economy. All chapters are well-supported with illustrative examples and cases to provide an analytical insight to the topics. The chapters also include the topic Implications for Managers, in which implications of a particular aspect of an economy are summarized for the managers. Besides, for an easy assessment of the data, most of the quantitative information is presented in a graphical form rather than in the conventional tabular format. Designed primarily as a textbook for the postgraduate students of management and commerce, this book is useful for the practising managers and policy makers as well. KEY FEATURES : Includes illustrations using latest data (upto 2011) Provides several numerical problems to strengthen the quantitative aspect of the subject Each chapter concludes with a Case Analysis to support the chapters with the applicative tools Companion website www.phindia.com/veenapailwar provides useful resources for the teachers as well as for the students and has been updated as per the current edition.

Economics and the Business Environment is directed at students who will be taking up managerial positions in trade and industry or in government. The economic environment of European companies is central to the book giving students a good impression of recent developments within the European economy. The theories described enable students to: calculate how much competition firms within a particular business sector are exposed to analyze the current economic position of a particular country and make exchange rate prognoses gauge the effect of the economic environment on business sales and profits. Complicated analyses and mathematical models have been avoided as much as possible. Instead, diagrams and graphs illustrate the causal relationships between economic factors, making this book an ideal primer for those needing the basics of economics for their business degree.