The DIY Newsroom
Title | The DIY Newsroom PDF eBook |
Author | Stuart Howie |
Publisher | |
Pages | 232 |
Release | 2018-09-20 |
Genre | Business & Economics |
ISBN | 9781925648829 |
Is your message getting lost in the cacophony of communications today? Would you like to be better recognised for the good work you do, and to do that within existing resources? Do you want to modernise your operations but do not know how? The DIY Newsroom is the ultimate playbook for setting up a world-class communications unit and competing in today's attention economy. For the ambitious business leader, this book is a manifesto that explains how to get a better return on communications and to control your message. For those at the coalface of marketing, this is a handbook for how to hit the target. Communications expert and former newsroom executive Stuart Howie draws on more than 30 years in traditional and new media. He explains how the timeless principles and practices of the best newsrooms constitute the perfect model for communication teams: - Discover Stuart's 5-step SMART Way(TM). - Master your media without blowing your budget. - Learn how to craft, deliver and sustain superb communications. - Let social media work for you, not consume you. - Stand out from the pack in your industry. The DIY Newsroom is a seminal and fresh work on communicating today, a must-read for anyone seeking to cut through the jungle of information that confronts consumers every minute of the day.
News 2.0
Title | News 2.0 PDF eBook |
Author | Martin Hirst |
Publisher | Routledge |
Pages | 186 |
Release | 2020-07-22 |
Genre | Language Arts & Disciplines |
ISBN | 1000246639 |
There have never been so many ways of producing news and news-like content. From podcasts, to YouTube, blogs and the phenomenal popularity of social media, seismic shifts are underway in global media. News 2.0 bridges the gap between theory and practice to present an integrated approach to journalism that redefines the profession. Key ideas in journalism theory, political economy and media studies are used to explore the changing cultures of journalism in an historical context. Hirst explains the fragmentation of the mass audience for news products, and how digital commerce has disconnected consumers from real democracy. He argues that journalism requires a restatement of the role of journalists as public intellectuals with a commitment to truth, trust and the public interest. '. a powerful reply to those whose utopian dreams cloud their thinking about the political, social, economic and cultural implications of digital convergence.' - Vincent Mosco, Canada Research Chair, Queen's University '. essential reading for students, journalists and everyone interested in the future of news and journalism.' - Bob Franklin, Professor of Journalism Studies, Cardiff University '. tackles the urgent questions that surround journalism from a pragmatic yet radical perspective.' - Janet Wasko, Knight Chair in Communication Research, University of Oregon 'Anyone interested in where journalism finds itself now, and where it may be headed any time soon, should start by reading this book.' - Michael Bromley, Professor of Journalism, University of Queensland
When MBAs Rule the Newsroom
Title | When MBAs Rule the Newsroom PDF eBook |
Author | Doug Underwood |
Publisher | Columbia University Press |
Pages | 290 |
Release | 1995 |
Genre | Business & Economics |
ISBN | 9780231080491 |
Writing with anger but with a deep affection for the trade, he examines the growing economic pressures within the industry, the roots of the managerial revolution, and the impact of marketplace journalism on the operation of the newsroom and employee morale.
TikTok
Title | TikTok PDF eBook |
Author | D. Bondy Valdovinos Kaye |
Publisher | John Wiley & Sons |
Pages | 182 |
Release | 2022-06-16 |
Genre | Social Science |
ISBN | 1509548947 |
Since its acquisition and rebranding in 2018, TikTok has become one of the fastest growing platforms in the world. Moreover, it's the first Chinese-developed platform to find mainstream international success, carving its own niche in the global short video industry. In the first comprehensive exploration of TikTok, Kaye, Zeng, and Wikström provide a history of the emergent genre of short video and situate the platform within the cultures and controversies that have accompanied its dramatic growth. They provide an extensive overview of TikTok's functions and uses, the diverse markets in which the platform operates, and the issues of governance that have impacted its expansion. Once thought to be 'just for kids', the authors illustrate how TikTok is further transforming platform cultures and the dynamics of broader creative industries. TikTok, the authors argue, represents an evolutionary step in the way culture is produced and consumed on digital platforms. This timely book is essential reading for students and scholars in media and communication studies and for anyone who has been captivated by the global growth of TikTok and short video.
DIY
Title | DIY PDF eBook |
Author | Amy Spencer |
Publisher | Marion Boyars Publishers |
Pages | 392 |
Release | 2005 |
Genre | Music |
ISBN |
A history of 'zine' fanzines, since the 1930s and DIY publishing.
Complete Book of Outdoor DIY Projects
Title | Complete Book of Outdoor DIY Projects PDF eBook |
Author | Penny Swift |
Publisher | Fox Chapel Publishing |
Pages | 690 |
Release | 2020-11-01 |
Genre | House & Home |
ISBN | 160765511X |
Build useful and attractive outdoor features to enhance your yard and garden, using stone, brick, wood, or water. 35 DIY projects feature step-by-step instructions and clear color photographs.
DIY Resistance
Title | DIY Resistance PDF eBook |
Author | Anthony Alvarado |
Publisher | Seven Stories Press |
Pages | 182 |
Release | 2018-07-03 |
Genre | Political Science |
ISBN | 1609808134 |
DIY Resistance celebrates the power of the people and shows how readers can take inspiration from the actions and words of leaders, activists, and historical heroes; how we can learn to take care of ourselves physically and emotionally in troubled times, and do our part to look after the larger community around us. Our fight is not a new one. It has been going on continuously for thousands of years, as individuals and movements have stood up to despots and demagogues. DIY Resistance recalls the successful actions people's movements use to defeat tyrants: defend free speech, look after your community, fight racism and misogyny, organize, protest, network, publish. The lessons of successful resistance are rich and they are everywhere around us. Take note, find your inspiration and your strength, and join others around you who share your commitment.