A NEW Playbook for Content Marketing Scott Winterroth's Digital Acquisition Cycle model is a proven solution for the struggling content creator trying to figure out how to scale their efforts. This revolutionary method incorporates advertising into content marketing, something generally only associated with free inbound channels. In a world dominated by Wall Street and saturated by walled gardens of pay-for-play social and search platforms, all creators should consider how to properly invest in their online marketing strategy. Scott's DAC Model is a method for building a sustainable ecosystem for growing your visibility online. This workbook provides compelling examples of why you should still invest in blogging, with tips on how to grow your authority in the world of advertisement. Whether you are new to digital marketing or getting back into the blogging game, the DAC Model brings clarity and strategic insights so that you, too, can build the blog you want.

The new digital economy has pronounced implications for corporate strategy, marketing, operations, information systems, customer service, global supply-chain management, and product distribution. This handbook examines most aspects of electronic commerce, including electronic storefronts, online business, consumer interface, business-to-business networking, digital payment, legal issues, information product development, and electronic business models. An indispensable reference for professionals in e-commerce and Internet business.

This book constitutes the refereed proceedings of the 10th European Conference on Research and Advanced Technology for Digital Libraries, ECDL 2007, held in Budapest, Hungary. The papers are organized in topical sections on ontologies, digital libraries and the web, models, multimedia and multilingual DLs, grid and peer-to-peer, preservation, user interfaces, document linking, information retrieval, personal information management, new DL applications, and user studies.

Provides modern enterprises with the tools to create a robust digital platform utilizing proven best practices, practical models, and time-tested techniques Contemporary business organizations can either embrace the digital revolution—or be left behind. Enterprise Content and Search Management for Building Digital Platforms provides modern enterprises with the necessary tools to create a robust digital platform utilizing proven best practices, practical models, and time-tested techniques to compete in the today’s digital world. Features include comprehensive discussions on content strategy, content key performance indicators (KPIs), mobile-first strategy, content assessment models, various practical techniques and methodologies successfully used in real-world digital programs, relevant case studies, and more. Initial chapters cover core concepts of a content management system (CMS), including content strategy; CMS architecture, templates, and workflow; reference architectures, information architecture, taxonomy, and content metadata. Advanced CMS topics are then covered, with chapters on integration, content standards, digital asset management (DAM), document management, and content migration, evaluation, validation, maintenance, analytics, SEO, security, infrastructure, and performance. The basics of enterprise search technologies are explored next, and address enterprise search architecture, advanced search, operations, and governance. Final chapters then focus on enterprise program management and feature coverage of various concepts of digital program management and best practices—along with an illuminating end-to-end digital program case study. Offers a comprehensive guide to the understanding and learning of new methodologies, techniques, and models for the creation of an end-to-end digital system Addresses a wide variety of proven best practices and deployed techniques in content management and enterprise search space which can be readily used for digital programs Covers the latest digital trends such as mobile-first strategy, responsive design, adaptive content design, micro services architecture, semantic search and such and also utilizes sample reference architecture for implementing solutions Features numerous case studies to enhance comprehension, including a complete end-to-end digital program case study Provides readily usable content management checklists and templates for defining content strategy, CMS evaluation, search evaluation and DAM evaluation Comprehensive and cutting-edge, Enterprise Content and Search Management for Building Digital Platforms is an invaluable reference resource for creating an optimal enterprise digital eco-system to meet the challenges of today’s hyper-connected world.

The Digital Archives Handbook provides archivists a roadmap to create and care for digital archives. Written by archival experts and practitioners, Purcell brings together theoretical and practical approaches to creating, managing, and preserving digital archives. The first section is focused on processes and practices, including chapters on acquisitions, appraisal, arrangement, description, delivery, preservation, forensics, curation, and intellectual property. The second section is focused on digital collections and specific environments where archivists are managing digital collections. These chapters review digital collections in categories including performing arts, oral history, architectural and design records, congressional collections, and email. The book discuss the core components of digital archives—the technological infrastructure that provides storage, access, and long-term preservation; the people or organizations that create or donate digital material to archives programs, as well as the researchers use them; and the digital collections themselves, full of significant research content in a variety of formats with a multitude of research possibilities. The chapters emphasize that the people and the collections that make up digital archives are just as important as the technology. Also highlighted are the importance of donors and creators of digital archives. Building digital archives parallels the cycle of donor work—planning, cultivation, and stewardship. During each stage, archivists work with donors to ensure that the digital collections will be arranged, described, preserved, and made accessible for years to come. Archivists must take proactive and informed actions to build valuable digital collections. Knowing where digital materials come from, how those materials were created, what materials are important, what formats or topical areas are included, and how to serve those collections to researchers in the long term is central to archival work. This handbook is designed to generate new discussions about how archivists of the twenty-first century can overcome current challenges and chart paths that anticipate, rather than merely react to, future donations of digital archives.

Appraisal and Acquisition: Innovative Practices for Archives and Special Collections explores how archivists and special collections librarians in organizations of different sizes and types have approached the challenges of collection, as well as exploring opportunities to acquire new kinds of materials and conduct thoughtful reappraisal. The case studies featured are “No Fame Required”: Collaboration, Community, and the Georgia LGBTQ Archives Project Placed Out: Providing a Home for the Records of the Children’s Aid Society and the Orphan Trains “I Really Can’t Wait to Archive this Exchange”: Exploring Processing as Appraisal in the Tim Kaine Email Project Hardware for SoftPoems: Appraisal and Acquisition of Vintage Computer Equipment From Projects to Policy: The Evolution of a Systematic Reappraisal Program Terabytes from Far-Off Lands: Acquiring Records of the Ford Foundation International Fellowships Program So Much to Do, So Little Time: Prioritizing To Acquire Significant University Records The Studio Theatre Archives: Staging an Embedded Appraisal Making the Bulb Want to Change: Implementing an Active Electronic Records Appraisal and Acquisition Program Weaving the Web of Influence: Maximizing Archival Appraisal and Acquisition through the Use of “Spider Advocates” Reappraisal and Deaccessioning: Building for the Future by Removing Some of the Past Tap into History: The Birth of the Oregon Hops and Brewing Archives These case studies show a range of strategies and processes, but all were selected because they demonstrate ideas that could be transferred into many other settings. They can serve as models, sources of inspiration, or starting points for new discussions. This volume will be useful to those working in archives and special collections as well as other cultural heritage organizations, and provides ideas ranging from those that require long-term planning and coordination to ones that could be more quickly implemented. The chapters also provide students and educators in archives, library, and public history graduate programs a resource for understanding the varieties of issues related to appraisal and acquisition and how they can be addressed.

“Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 "How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You "If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written." -Jay Baer, New York Times bestselling author of Youtility" The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves!" -David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service "The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy." -Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods" What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling." -Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules "Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model." -John Lee Dumas, Founder, EntrepreneurOnFire" The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint." -Scott Stratten, bestselling author and President of UnMarketing Inc." Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort!" -Scott Maxwell, Managing Partner/Founder OpenView Venture Partners