A US Forest Service study of skiing and the opportunity for ski area development in the western United States. (CFD).

Nationwide study of the skier market, based on 1978 telephone survey, includes regional descriptions of active, inactive, and potential skiers, both downhill and cross-country. Included are estimates of the size of these market classes and detailed descriptions of public images of and attitudes toward skiing, its cost, attractions, facilities, and market needs. The skier market's potential for short term growth is estimated, both regionally and nationally, and the perceived adequacy of the existing developed ski area resource is assessed in terms of its ability to attract, and hold, new participants.

This casebook is based upon a cognitive framework of entrepreneurship. The concepts covered in this work include searching for ideas; screening those ideas for business opportunity; planning to exploit the opportunity; financing the opportunity; and setting up and growing the business.