There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords will walk you through every step needed to maximize your marketing and advertising power. Everything related to the platforms are covered in detail—account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, including: Geo-targeting, distribution, and placement of ads Advanced account management and budget strategies Keywords, metrics, and ROI management Tools such as Keywords Editor, Website Optimizer, and Conversion Optimizer Mobile marketing implementations and strategies Working with the various APIs available for developers With The Definitive Guide to Google AdWords, you will learn how AdWords works and how you can harness its power to increase your visibility and dramatically impact your potential for increased revenue.

Expert speaking coach Ian Nichol writes a thorough and authoritative guide to public speaking. Written in an engaging and informative style, with a great undercurrent of humour, Stand and Deliver! makes for a relaxing and highly enjoyable read, which reinforces Ian’s no-nonsense message on how readers can dramatically improve their speaking performances. Ian’s unfailing honesty when setting out his personal experiences of triumph and disaster will inspire readers, teaching them that what works for one person may not work for another. Stand and Deliver! provides countless practical tips and suggestions in a highly pragmatic text that will boost readers’ confidence. By demolishing destructive myths about public speaking, Ian shows readers how to think positively about nerves and use them to help, not hinder. Offering straightforward advice this book demonstrates that everyone can speak confidently in public by challenging preconceptions and providing a wide range of tools to success.

Get to grips with the tools, services, and functions needed for application migration to help you move from legacy applications to cloud-native on Google Cloud Key FeaturesDiscover how a sample legacy application can be transformed into a cloud-native application on Google CloudLearn where to start and how to apply application modernization techniques and toolingWork with real-world use cases and instructions to modernize an application on Google CloudBook Description Legacy applications, which comprise 75–80% of all enterprise applications, often end up being stuck in data centers. Modernizing these applications to make them cloud-native enables them to scale in a cloud environment without taking months or years to start seeing the benefits. This book will help software developers and solutions architects to modernize their applications on Google Cloud and transform them into cloud-native applications. This book helps you to build on your existing knowledge of enterprise application development and takes you on a journey through the six Rs: rehosting, replatforming, rearchitecting, repurchasing, retiring, and retaining. You'll learn how to modernize a legacy enterprise application on Google Cloud and build on existing assets and skills effectively. Taking an iterative and incremental approach to modernization, the book introduces the main services in Google Cloud in an easy-to-understand way that can be applied immediately to an application. By the end of this Google Cloud book, you'll have learned how to modernize a legacy enterprise application by exploring various interim architectures and tooling to develop a cloud-native microservices-based application. What you will learnDiscover the principles and best practices for building cloud-native applicationsStudy the six Rs of migration strategy and learn when to choose which strategyRehost a legacy enterprise application on Google Compute EngineReplatform an application to use Google Load Balancer and Google Cloud SQLRefactor into a single-page application (SPA) supported by REST servicesReplatform an application to use Google Identity Platform and Firebase AuthenticationRefactor to microservices using the strangler patternAutomate the deployment process using a CI/CD pipeline with Google Cloud BuildWho this book is for This book is for software developers and solutions architects looking to gain experience in modernizing their enterprise applications to run on Google Cloud and transform them into cloud-native applications. Basic knowledge of Java and Spring Boot is necessary. Prior knowledge of Google Cloud is useful but not mandatory.

If you're ready to use Closure to build rich web applications with JavaScript, this hands-on guide has precisely what you need to learn this suite of tools in depth. Closure makes it easy for experienced JavaScript developers to write and maintain large and complex codebases—as Google has demonstrated by using Closure with Gmail, Google Docs, and Google Maps. Author and Closure contributor Michael Bolin has included numerous code examples and best practices, as well as valuable information not available publicly until now. You'll learn all about Closure's Library, Compiler, Templates, testing framework, and Inspector—including how to minify JavaScript code with the Compiler, and why the combination of the Compiler and the Library is what sets Closure apart from other JavaScript toolkits. Learn how the Compiler significantly reduces the amount of JavaScript users have to download when visiting your site Discover several ways to use the Compiler as part of your build process Learn about type expressions, primitives, and common utilities Understand how Closure emulates classes and class-based inheritance Use Closure Templates on the server and the client from either JavaScript or Java Test and debug your JavaScript code, even when it's compiled

While Blender is a wonderful free and open source program for computer modeling and animation, there has been a lack of unified, up-to-date documentation for beginners. Removing the frustration from the learning process, The Complete Guide to Blender Graphics: Computer Modeling and Animation helps beginners understand the basics of computer animation using Blender. The author begins with a detailed explanation of the Blender graphical user interface (GUI) and its method of navigation. He covers basic mesh modeling on both the object and sub-object levels. At this point, the beginner 3D modeler can create a wide variety of models. The author moves on to materials, camera, lighting, and rendering, allowing the creation of more complete models and rendered images. He also includes a section on animation. This sequence provides a solid foundation for the more advanced topics discussed in later chapters. Alleviating the difficulties in learning Blender, this book provides thorough instruction on the basics of this 3D modeling and animation program.