The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

This master class in writing children’s and young adult novels will teach you everything you need to know to write and publish a great book. The best children’s and young adult novels take readers on wonderful outward adventures and stirring inward journeys. In The Magic Words, editor Cheryl B. Klein guides writers on an enjoyable and practical-minded voyage of their own, from developing a saleable premise for a novel to finding a dream agent. She delves deep into the major elements of fiction—intention, character, plot, and voice—while addressing important topics like diversity, world-building, and the differences between middle-grade and YA novels. In addition, the book’s exercises, questions, and straightforward rules of thumb help writers apply these insights to their own creative works. With its generous tone and useful tools for story analysis and revision, The Magic Words is an essential handbook for writers of children’s and young adult fiction.

The New York Times bestseller now in paperback. One of the preeminent linguists of our time examines the realms of language that are considered shocking and taboo in order to understand what imbues curse words with such power--and why we love them so much. Profanity has always been a deliciously vibrant part of our lexicon, an integral part of being human. In fact, our ability to curse comes from a different part of the brain than other parts of speech--the urgency with which we say "f&*k!" is instead related to the instinct that tells us to flee from danger. Language evolves with time, and so does what we consider profane or unspeakable. Nine Nasty Words is a rollicking examination of profanity, explored from every angle: historical, sociological, political, linguistic. In a particularly coarse moment, when the public discourse is shaped in part by once-shocking words, nothing could be timelier.

The limit of language is one of the most pervasive notions found in Wittgenstein’s work, both in his early Tractatus Logico-Philosophicus and his later writings. Moreover, the idea of a limit of language is intimately related to important scholarly debates on Wittgenstein’s philosophy, such as the debate between the so-called traditional and resolute interpretations, Wittgenstein’s stance on transcendental idealism, and the philosophical import of Wittgenstein’s latest work On Certainty. This collection includes thirteen original essays that provide a comprehensive overview of the various ways in which Wittgenstein appeals to the limit of language at different stages of his philosophical development. The essays connect the idea of a limit of language to the most important themes discussed by Wittgenstein—his conception of logic and grammar, the method of philosophy, the nature of the subject, and the foundations of knowledge—as well as his views on ethics, aesthetics, and religion. The essays also relate Wittgenstein’s thought to his contemporaries, including Carnap, Frege, Heidegger, Levinas, and Moore.

Every two weeks a language dies. Of the estimated 5,000 languages spoken worldwide, from Cherokee to Cornish, only half are likely to survive to the end of this century. What does this mean for the human race? Will we eventually become a one-language planet? And does it even matter? Andrew Dalby's powerful study shows why language loss affects us all. He explores how languages become extinct: through political power, in the case of Latin engulfing the Ancient Mediterranean; through brute force, such as that used against the Native Americans and Australians; and through economics - as the phenomenal rise of English as the language of business and mass communications shows. This linguistic globalisation means a loss not just of cultural identity and diversity, but also of the unique world-view and acquired local knowledge enshrined in the way we speak. The consequences, Dalby argues, will be devastating - not just for language, but for the future of humankind itself.