An exploration of cuteness and its immense hold on us, from emojis and fluffy puppies to its more uncanny, subversive expressions Cuteness has taken the planet by storm. Global sensations Hello Kitty and Pokémon, the works of artists Takashi Murakami and Jeff Koons, Heidi the cross-eyed opossum and E.T.—all reflect its gathering power. But what does “cute” mean, as a sensibility and style? Why is it so pervasive? Is it all infantile fluff, or is there something more uncanny and even menacing going on—in a lighthearted way? In The Power of Cute, Simon May provides nuanced and surprising answers. We usually see the cute as merely diminutive, harmless, and helpless. May challenges this prevailing perspective, investigating everything from Mickey Mouse to Kim Jong-il to argue that cuteness is not restricted to such sweet qualities but also beguiles us by transforming or distorting them into something of playfully indeterminate power, gender, age, morality, and even species. May grapples with cuteness’s dark and unpindownable side—unnerving, artful, knowing, apprehensive—elements that have fascinated since ancient times through mythical figures, especially hybrids like the hermaphrodite and the sphinx. He argues that cuteness is an addictive antidote to today’s pressured expectations of knowing our purpose, being in charge, and appearing predictable, transparent, and sincere. Instead, it frivolously expresses the uncertainty that these norms deny: the ineliminable uncertainty of who we are; of how much we can control and know; of who, in our relations with others, really has power; indeed, of the very value and purpose of power. The Power of Cute delves into a phenomenon that speaks with strange force to our age.

The world of craftsters is full of things Japanese Cute - kawaii, and the look created by Aranzi Aronzo is familiar to many but not until now has a single one of the hundreds of bootleg American copies they've sold been in English. Finally these priceless books of mascots, accessories, clothing and well, just about everything, come in ready-to-read English!

Little Owl gets angry when other animals say he is adorable because he wants to be strong, smart, brave, and fearsome, but lucky for him, his wise mother lets Little Owl know that he is everything he wants to be, and just a bit adorable.

Live a bright, fun, rainbow-filled life with Kawaii! The Japanese word Kawaii means lovable or adorable. Welcoming a little kawaii into your life is like opening the window and letting a sparkling sunbeam in. Whenever you feel a little low turn to this squishy, padded-covered book. Find fun ideas to: make a cosy kawaii home; playful, confidence boosting styling and beauty tips; and recipes that will make your smile. This book includes 10 easy how-to projects to bring kawaii into your life. Here, you'll also find a host of very special kawaii mascots that will always be ready to give you a hug when you need one: The Octonauts, Smiling Bear, Hello Kitty, Gudetama, Molang, Ricemonsters, Miffy the Rabbit, the Moomins, Donutella, Unicorno, Moofia and Pusheen. Escape into the magical world of kawaii...

"Cute pup Sir Yips-a-lot is best friends with his owner Janie Jane, until a cuter new pet comes along and threatens to replace him."--

The reckless usage of "cute" has gotten out of control. If you're addicted to the C-word, this hilarious book will help to kick your habit. Let's be clear: author Ethan Jenkins isn't campaigning for the total eradication of the word "cute." He just hopes to provide readers with some equally cute alternatives. In a slight deviation to the format of Roget's Thesaurus (the synonymic authority since 1851), this book is ablaze with illustrations of unicorns, rainbows, and anything pink. If only there was some short, punchy and universal word to describe this particular style of design... maybe winsome or darling? Dainty or precious? Time to open up this helpful thesaurus. The word "cute"--a shortened form of "acute," meaning shrewd or clever--first appeared in the English language in 1731. Near-300 years ago, it was a far cry from the etymological chameleon we know today. Now "cute" is blurted out in so many contexts, its impact has become forever diluted. On any given day, one might find themselves saying: "this baby is so cuuute I simply cannot!" "I think that bartenders kind of cute," or "don't play cute with me." If you're regularly guilty of using any (or all) of these, this book will help to claim back your vocabulary. If it's a friend or family member who needs an articulation intervention, let this essential reading be the first step on their road to recovery.

The Power of Cute features lift-the-flaps, pull-tabs, and simple pop-ups and is told in a young graphic novel style. A hilariously dressed monster confronts a superhero baby and is very miffed that he is not scaring the baby. And why isn't the baby scared? Because the baby has a superpower--the power of cute--and, through this superpower, transforms the scary monster into a cute baby monster. This funny story also addresses children's fears and provides a morale-building solution to confronting them.