Toys 'R' Us. Kodak. Blockbuster. Why is it that some companies evolve while others get left in the dust? How do they lose their relevance with customers? The scary truth is that the only thing harder than getting to the top is staying there. It may sound counterintuitive, but in many cases, it is the success of a company that eventually leads to its downfall. So what does it take to stay competitive and relevant when what customers went wild for yesterday is the boring, banal, bare minimum they'll accept today? Through the story of the rise and plateau of a gym franchise recounted as a novel, The Curiosity Muscle shows exactly why most companies reaching the peak of their potential lose their curiosity and crash into irrelevance. From how we develop blind spots about our business to the pitfalls of feeling like an expert, this thought-provoking, engaging tale reveals the smokescreens obscuring imminent threats to long-term viability and walks you through specific ways to boost innovation, uncover customer needs, solve problems, create new value for customers, and increase employee engagement. Most importantly, The Curiosity Muscle demonstrates why curiosity is your greatest asset, driving constant innovation and improvement and helps you ask the essential questions that will take your business from stagnant to soaring. By continuing to work your curiously muscle over time, you can help your company thrive and become competitive on more than price alone--ultimately, future-proofing your business.

Curiosity is a muscle, argue innovation and customer experience consultants Andy Fromm and Diane Kander – you use it or lose it. Employing a creative structure, the authors relate the rise and near-demise of a fictional company to reveal why so many successful companies nosedive into irrelevance. By asking four crucial questions, they explain, businesses can keep innovating; discovering and meeting customers’ evolving needs; and maintaining worker engagement. This officially licensed summary of The Curiosity Muscle was produced by getAbstract, the world's largest provider of book summaries. getAbstract works with hundreds of the best publishers to find and summarize the most relevant content out there. Find out more at getabstract.com.

A fun yet provocative look at the importance of staying curious in an increasingly indifferent world Everyone is born curious. But only some retain the habits of exploring, learning, and discovering as they grow older. Those who do so tend to be smarter, more creative, and more successful. But at the very moment when the rewards of curiosity have never been higher, it is misunderstood and undervalued, and increasingly monopolized by the cognitive elite. A "curiosity divide" is opening up. In Curious, Ian Leslie makes a passionate case for the cultivation of our "desire to know." Drawing on fascinating research from psychology, economics, education, and business, Leslie looks at what feeds curiosity and what starves it, and finds surprising answers. Curiosity is a mental muscle that atrophies without regular exercise and a habit that parents, schools, and workplaces need to nurture. Filled with inspiring stories, case studies, and practical advice, Curious will change the way you think about your own mental life, and that of those around you.

Everyone is born curious. So, what happens? Why do some people become less curious than others? For individuals, leaders, and companies to be successful, they must determine the things that hold curiosity hostage. Think of the most innovative companies and you will notice they employ people who do not accept the status quo, they aren’t reluctant to change, they evolve with the times, they look for problems to solve, and focus on asking questions. Drawing on decades research and incorporating interviews from some of the top leaders of our time, Hamilton examines the factors that impact curiosity including fear, assumptions, technology, and environment (FATE). Through her ground-breaking research, she has created the Curiosity Code Index (CCI) assessment to determine how these factors have impacted curiosity and to provide an action plan to transform individuals and organizations to help improve areas impacted by curiosity, including innovation, engagement, creativity, and productivity. “I have no special talents. I am only passionately curious” – Albert Einstein

Essential textbook for all undergraduate students of neurobiology, physiology, cell biology and preclinical medicine.

Dead cats. That's the image many people conjure up when you mention curiosity. An image perpetuated by a dusty old proverb that has long represented the extent of our understanding of the term. This book might not put the proverb to rest, but it will flip it upside down: far from killing anything, curiosity breathes new life into almost everything it touches. In Curious? Dr. Todd Kashdan offers a profound new message missing from so many books on happiness: the greatest opportunities for joy, purpose, and personal growth don't, in fact, happen when we're searching for happiness. They happen when we are mindful, when we explore what's novel, and when we live in the moment and embrace uncertainty. Positive events last longer and we can extract more pleasure and meaning from them when we are open to new experiences and relish the unknown. Dr. Kashdan uses science, story, and practical exercises to show you how to become what he calls a curious explorer—a person who's comfortable with risk and challenge and who functions optimally in an unstable, unpredictable world. Here's a blueprint for building lasting, meaningful relationships, improving health, increasing creativity, and boosting productivity. Aren't you curious to know more?

Join Slim Goodbody and his Body Buddies for a system-by-system exploration of the amazing human body. Book jacket.