Get Marketing Traction with Twelve Questions. Why do some organizations get brilliant results from their marketing and others don't? Is it the people or agencies they engage or some secret marketing techniques they use? This book provides an unexpected answer to those universal questions: Better leaders get better marketing results. Are you that leader, and will your organization grow from great marketing under your direction? It can! Your success is just a few chapters away. This book will give you a unique, structured approach that even leaders without marketing savvy can employ, one couched in a powerful communication style by asking 12 crucial questions. Transform your leadership impact, identify your organization's weaknesses, uncover game-changing marketing opportunities and insights, and bring accountability and growth to your organization year-over-year.

Since 1988, The State of Working America has provided a comprehensive answer to a question newly in vogue in this age of Occupy Wall Street: To what extent has overall economic growth translated into rising living standards for the vast majority of American workers and their families? In the 12th edition, Lawrence Mishel, Josh Bivens, Elise Gould, and Heidi Shierholz analyze a trove of data on income, jobs, mobility, poverty, wages, and wealth to demonstrate that rising economic inequality over the past three decades has decoupled overall economic growth from growth in the living standards of the vast majority. The new edition of The State of Working America also expands on this analysis of American living standards, most notably by placing the Great Recession in historical context. The severe economic downturn that began in December 2007 came on the heels of a historically weak recovery following the 2001 recession, a recovery that saw many measures of living standards stagnate. The authors view the past decade as "lost" in terms of living standards growth, and warn that millions of American households face another decade of lost opportunity. Especially troubling, the authors stress, is that while overall economic performance in the decades before the Great Recession was more than sufficient to broadly raise living standards, broad-based growth was blocked by rising inequality driven largely by policy choices. A determinedly data-driven narrative, The State of Working America remains the most comprehensive resource about the economic experience of working Americans.

12 Steps on Buddha's Path is an inspiring firsthand account of what happens when life seems hopeless, and the miracle of finding out that it's anything but. The author describes her own journey of recovery from alcoholism - an astonishing passage through strange and frightening territory - and marks out the path that allowed her to emerge from that darkness as a wise and compassionate person living a life that is joyous and free. This book is a powerful and enriching synthesis of the 12-Step recovery programs and the Noble Eightfold Path of Buddhism. It is sure to appeal to anyone touched by addiction, including those looking for new ways to understand and work with the tried-and-true 12-Step system. Tens of millions of Americans suffer from Alcoholism and other forms of dependence, and 12 Steps on Buddha's Path offers hope and help for any one of them. Though writing anonymously out of deep respect for 12-Step policies, the author is in fact a well-known professional author, deeply involved in the recovery and meditation communities

Being taken into the USA Embassy in Hong Kong, and her brain was remotely controlled by electromagnetic mind control tech, Soleilmavis' story sounded weird, but it was true. Suffering horrible pain and many other strange symptoms, Soleilmavis Liu, one of many private citizens, discovered that she and many other people were test-subject victims for the study of electromagnetic spectrums mind control weapons and global surveillance equipment. This book tells the true story that during her horrible period in the grave, her soul was waylaid, but God answered her cries, and gave her love and support. Losing her life to find God was a true consolation and brought joy to her soul and gave her the strength to be a soldier rather than a victim. She worked hard to seek justice by exposing these horrible crimes to the public, which - if not exposed and publicized - in the future humanity would no longer know the meaning of physical inviolability and privacy.

Viral Gene Techniques is a practical laboratory guide to current techniques of molecular biology and genetics. The volume is concerned with methods for the analysis of viral genes and chromosomes: DNA viruses and RNA viruses including HIV are discussed.* Methods presented for ease of use and reasdy adaptation to new systems* Detailed experimental protocols included for:* Viral vectors - construction and use of DNA virus vectors (adenovirus, adeno-associated virus, vaccinia virus, Epstein - Barr virus)* DNA viruses - virus/host interactions, viral chromosomes , transcription regulation (viruses discussed include herpes simplex, hepatitis B, SV40, JC, Epstein-Barr, adenovirus)* Human Immunodeficiency Virus / retroviruses -quantitation of HIV-1 virus stock and RNA, retrovirus reverse transcription / integration, retrovirus-mediated cell fusion, use as cell lineage markers* RNA viruses - RNA virus assembly, analysis of RNA genomes, assays for RNA-binding proteins (viruses discussed include poliovirus, influenza virus, hepatitis delta virus)

Keep your cool and get the results you want when faced with crucial conversations. This New York Times bestseller and business classic has been fully updated for a world where skilled communication is more important than ever. The book that revolutionized business communications has been updated for today’s workplace. Crucial Conversations provides powerful skills to ensure every conversation—especially difficult ones—leads to the results you want. Written in an engaging and witty style, the book teaches readers how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person. This new edition addresses issues that have arisen in recent years. You’ll learn how to: Respond when someone initiates a crucial conversation with you Identify and address the lag time between identifying a problem and discussing it Communicate more effectively across digital mediums When stakes are high, opinions vary, and emotions run strong, you have three choices: Avoid a crucial conversation and suffer the consequences; handle the conversation poorly and suffer the consequences; or apply the lessons and strategies of Crucial Conversations and improve relationships and results. Whether they take place at work or at home, with your coworkers or your spouse, crucial conversations have a profound impact on your career, your happiness, and your future. With the skills you learn in this book, you'll never have to worry about the outcome of a crucial conversation again.