Why, since the financial crisis of 2008, has neoliberal capitalism remained seemingly impregnable? Why, when it is shown as no longer capable of delivering on its economic promises does its logic pervade all facets of contemporary life? How has it seduced us? This book examines the seductive appeal of neoliberalism by understanding it as a fundamentally counter-cultural logic. Unlike earlier modes of capitalism, neoliberalism is infused by spirit of rebellion and self-creation, with the idealised neoliberal subject overturning traditional morality whilst creating new modes of being based on risk and excess. Tracing the development of the logic of neoliberalism from its beginnings in the thought of Friedrich Hayek in the wake of the post-war period, through the work of neoconservative writers overcoming and moving beyond what they perceived as the nihilism of both the counter-culture and capitalism of the 1960s and 70s, to its establishment as a new moral order underpinning the economic system from the 1980s onwards, the author argues that it is only through a clear understanding of the seduction of neoliberalism that it can be overcome by reimagining our relationships to work and society.

Brilliant...explains how the rhetoric of competition has invaded almost every domain of our existence." —Evgeny Morozov, author of To Save Everything, Click Here" "In this fascinating book Davies inverts the conventional neoliberal practice of treating politics as if it were mere epiphenomenon of market theory, demonstrating that their version of economics is far better understood as the pursuit of politics by other means." —Professor Philip Mirowski, University of Notre Dame "A sparkling, original, and provocative analysis of neoliberalism. It offers a distinctive account of the diverse, sometimes contradictory, conventions and justifications that lend authority to the extension of the spirit of competitiveness to all spheres of social life...This book breaks new ground, offers new modes of critique, and points to post-neoliberal futures." —Professor Bob Jessop, University of Lancaster Since its intellectual inception in the 1930s and its political emergence in the 1970s, neo-liberalism has sought to disenchant politics by replacing it with economics. This agenda-setting text examines the efforts and failures of economic experts to make government and public life amenable to measurement, and to re-model society and state in terms of competition. In particular, it explores the practical use of economic techniques and conventions by policy-makers, politicians, regulators and judges and how these practices are being adapted to the perceived failings of the neoliberal model. By picking apart the defining contradiction that arises from the conflation of economics and politics, this book asks: to what extent can economics provide government legitimacy? Now with a new preface from the author and a foreword by Aditya Chakrabortty.

The first book to investigate the relevance of Theodor W. Adorno's work for theorizing the age of neoliberal capitalism. Through an engagement with Adorno's critical theory of society, Charles Prusik advances a novel approach to understanding the origins and development of neoliberalism. Offering a corrective to critics who define neoliberalism as an economic or political doctrine, Prusik argues that Adorno's dialectical theory of society can provide the basis for explaining the illusions and forms of domination that structure contemporary life. Prusik explains the importance of Marx's critique of commodity fetishism in shaping Adorno's work and focuses on the related concepts of exchange, ideology, and natural history as powerful tools for grasping the present. Through an engagement with the ideas of neoliberal economic theory, Adorno and Neoliberalism criticizes the naturalization of capitalist institutions, social relations, ideology, and cultural forms. Revealing its origins in the crises of the Fordist period, Prusik develops Adorno's analyses of class, exploitation, monopoly, and reification to situate neoliberal policies as belonging to the fundamental antagonisms of capitalist society.

Anita Chari revives the concept of reification from Marx and the Frankfurt School to spotlight the resistance to neoliberal capitalism now forming at the level of political economy and at the more sensate, experiential level of subjective transformation. Reading art by Oliver Ressler, Zanny Begg, Claire Fontaine, Jason Lazarus, and Mika Rottenberg, as well as the politics of Occupy Wall Street, Chari identifies practices through which artists and activists have challenged neoliberalism's social and political logics, exposing its inherent tensions and contradictions.

Thanks to the rise of neoliberalism over the past several decades, we live in an era of rampant anxiety, insecurity, and inequality. While neoliberalism has become somewhat of an academic buzzword in recent years, this book offers a rich and multilayered introduction to what is arguably the most pressing issue of our times. Engaging with prominent scholarship in media and cultural studies, as well as geography, sociology, economic history, and political theory, author Julie Wilson pushes against easy understandings of neoliberalism as market fundamentalism, rampant consumerism, and/or hyper-individualism. Instead, Wilson invites readers to interrogate neoliberalism in true cultural studies fashion, at once as history, theory, practice, policy, culture, identity, politics, and lived experience. Indeed, the book’s primary aim is to introduce neoliberalism in all of its social complexity, so that readers can see how neoliberalism shapes their own lives, as well as our political horizons, and thereby start to imagine and build alternative worlds.

Across the West, hard-right leaders are surging to power on platforms of ethno-economic nationalism, Christianity, and traditional family values. Is this phenomenon the end of neoliberalism or its monstrous offspring? In the Ruins of Neoliberalism casts the hard-right turn as animated by socioeconomically aggrieved white working- and middle-class populations but contoured by neoliberalism’s multipronged assault on democratic values. From its inception, neoliberalism flirted with authoritarian liberalism as it warred against robust democracy. It repelled social-justice claims through appeals to market freedom and morality. It sought to de-democratize the state, economy, and society and re-secure the patriarchal family. In key works of the founding neoliberal intellectuals, Wendy Brown traces the ambition to replace democratic orders with ones disciplined by markets and traditional morality and democratic states with technocratic ones. Yet plutocracy, white supremacy, politicized mass affect, indifference to truth, and extreme social disinhibition were no part of the neoliberal vision. Brown theorizes their unintentional spurring by neoliberal reason, from its attack on the value of society and its fetish of individual freedom to its legitimation of inequality. Above all, she argues, neoliberalism’s intensification of nihilism coupled with its accidental wounding of white male supremacy generates an apocalyptic populism willing to destroy the world rather than endure a future in which this supremacy disappears.

Neoliberalism remains a flashpoint for political contestation around the world. For decades now, neoliberalism has been in the process of becoming a globally ascendant default logic that prioritizes using economic rationality for all major decisions, in all sectors of society, at the collective level of state policymaking as well as the personal level of individual choice-making. Donald Trump's recent presidential victory has been interpreted both as a repudiation and as a validation of neoliberalism’s hegemony. Rethinking Neoliberalism brings together theorists, social scientists, and public policy scholars to address neoliberalism as a governing ethic for our times. The chapters interrogate various dimensions of debates about neoliberalism while offering engaging empirical examples of neoliberalism’s effects on social and urban policy in the USA, Europe, Russia, and elsewhere. Themes discussed include: Relationship between neoliberalism, the state, and civil society Neoliberalism and social policy to discipline citizens Urban policy and how neoliberalism reshapes urban governance What it will take politically to get beyond neoliberalism. Written in a clear and accessible style, Rethinking Neoliberalism is a sophisticated synthesis of theory and practice, making it a compelling read for students of Political Science, Public Policy, Sociology, Geography, Urban Planning, Social Work and related fields, at both the advanced undergraduate and graduate levels.