The Conversational Firm
Title | The Conversational Firm PDF eBook |
Author | Catherine Turco |
Publisher | Middle Range Series |
Pages | 253 |
Release | 2016 |
Genre | Bureaucracy |
ISBN | 9780231178983 |
How social media is changing the corporate world
Talk, Inc.
Title | Talk, Inc. PDF eBook |
Author | Boris Groysberg |
Publisher | Harvard Business Press |
Pages | 256 |
Release | 2012-05-29 |
Genre | Business & Economics |
ISBN | 1422183998 |
Conversation-powered leadership How can leaders make their big or growing companies feel small again? How can they recapture the “magic”—the tight strategic alignment, the high level of employee engagement—that drove and animated their organization when it was a start-up? As more and more executives have discovered in recent years, the answer to this conundrum lies in the power of conversation. In Talk, Inc., Boris Groysberg and Michael Slind show how trusted and effective leaders are adapting the principles of face-to-face conversation in order to pursue a new form of organizational conversation. They explore the promise of conversation-powered leadership—from the time-tested practice of talking straight (and listening well) to the thoughtful adoption of social media technology. And they offer guidance on how to balance the benefits of open-ended talk with the realities of strategic execution. Drawing on the experience of leaders at diverse companies from around the world, Talk, Inc., offers provocative insights and user-friendly tips on how to make organizational culture more intimate, more interactive, more inclusive, and more intentional—in short, more conversational.
Fierce Conversations (Revised and Updated)
Title | Fierce Conversations (Revised and Updated) PDF eBook |
Author | Susan Scott |
Publisher | Penguin |
Pages | 324 |
Release | 2004-01-06 |
Genre | Self-Help |
ISBN | 9780425193372 |
Fully revised and updated—the national bestselling communication skills guide that will help you achieve personal and professional success one conversation at a time. The master teacher of positive change through powerful communication, Susan Scott wants you to succeed. To do that, she explains, you must transform everyday conversations at work and at home with effective ways to get your message across—and get what you want. In this guide, which includes a workbook and The Seven Principles of Fierce Conversations, Scott teaches you how to: • Overcome barriers to meaningful communication • Expand and enrich relationships with colleagues, friends, and family • Increase clarity and improve understanding • Handle strong emotions—on both sides of the table • Connect with colleagues, customers and family at a deep level Includes a Foreword by Ken Blanchard, the bestselling co-author of The One Minute Manager
Managing The Professional Service Firm
Title | Managing The Professional Service Firm PDF eBook |
Author | David H. Maister |
Publisher | Simon and Schuster |
Pages | 479 |
Release | 2012-12-11 |
Genre | Business & Economics |
ISBN | 1471109658 |
Professional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalised, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals. Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex, Maister simplifies them by recognising that 'every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people and financial success for its owners.'
Difficult Conversations
Title | Difficult Conversations PDF eBook |
Author | Douglas Stone |
Publisher | Penguin |
Pages | 351 |
Release | 2010-11-02 |
Genre | Psychology |
ISBN | 1101496762 |
The 10th-anniversary edition of the New York Times business bestseller-now updated with "Answers to Ten Questions People Ask" We attempt or avoid difficult conversations every day-whether dealing with an underperforming employee, disagreeing with a spouse, or negotiating with a client. From the Harvard Negotiation Project, the organization that brought you Getting to Yes, Difficult Conversations provides a step-by-step approach to having those tough conversations with less stress and more success. you'll learn how to: · Decipher the underlying structure of every difficult conversation · Start a conversation without defensiveness · Listen for the meaning of what is not said · Stay balanced in the face of attacks and accusations · Move from emotion to productive problem solving
Company Man
Title | Company Man PDF eBook |
Author | John Rizzo |
Publisher | Simon and Schuster |
Pages | 336 |
Release | 2014-01-07 |
Genre | Biography & Autobiography |
ISBN | 1451673930 |
At the intersection of politics, law and national security--from "protect us at all costs" to "what the hell have you guys been up to, anyway?"--A lawyer's life in the CIA. Under seven presidents and 11 different CIA directors, Rizzo rose to become the CIA's most powerful career attorney. Given the agency's dangerous and secret mission, spotting and deterring possible abuses of law, offering guidance and protecting personnel from legal jeopardy was, and remains, no easy task. The author accumulated more than 30 years of war stories, and he tells most of them.
Conversational Marketing
Title | Conversational Marketing PDF eBook |
Author | David Cancel |
Publisher | John Wiley & Sons |
Pages | 288 |
Release | 2019-01-30 |
Genre | Business & Economics |
ISBN | 1119541832 |
Real-time conversations turn leads into customers Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th century technology to communicate with 21st century customers. Online forms, email inquiries, and follow-up sales calls don’t provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging. By allowing your business to communicate with customers in real time—when it’s most convenient for them—conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers. Conversational Marketing pioneers David Cancel and Dave Gerhardt explain how to: Merge inbound and outbound tactics into a more productive dialog with customers Integrate conversational marketing techniques into your existing sales and marketing workflow Face-to-face meetings, phone calls, and email exchanges remain important to customer relations, but adding a layer of immediate, individual conversation drives the customer experience—and sales—sky-high.