The founder of the Vermont Teddy Bear Company offers insider tips on raising captital, marketing, making deals, hiring employees, and creating quality products

Offers advice on starting a home-based business, with chapters on creating a business concept, buying a franchise, turnkey businesses, business plans, insurance, and taxes.

Act on your dreams of starting a business with this lighthearted, user-friendly guide that provides expert advice on business planning, financing, legal concerns, and marketing issues--all the information one needs to become his or her own boss. Line drawings.

• Illustrates how to make money and keep it with time-honored strategies • Insightful real-life anecdotes to illustrate key concepts

- Everything readers need to know to start up and operate a wildly popular mobile food business - Includes crucial marketing expertise from a successful food truck entrepreneur

Includes advice on creating a presentation; using visual aids and body language effectively; and handling hecklers and hostile questions

FORMICHELLI/CIG START RUN COFFEE BA