This is the most thorough and comprehensive book on the Sony Alpha 7 and Alpha 7r available. At over 600 pages, professional photographer Gary L. Friedman has explained every function and nuance of every feature, plus gives solid recommendations on customizing your camera and explains unobvious combinations of obscure features can help you work quite quickly in the field! Yes, it's a little more expensive (downloadable versions are available for much less on the author's website) but since you already own one of the best cameras out there, why hold back on the key to unlocking its features? * My personal camera settings (with explanations) * A complete guide to the most popular Legacy Glass Adapters and how to configure your camera to use them * A clear explanation of the alphabet soup that are video formats * Guide to using NFC & Wi-Fi * A set of "Cliffs Notes" cards

Gary Friedman has amassed a reputation for explaining complex things in easy-to-understand terms. In this 740-page (!) book, every feature is described in remarkable detail. (Including one I'll bet you haven't read about anywhere else.) Topics covered include: * Gary's personal camera settings * All of the hidden features that are NOT in the menus * All the different ways to tether the camera, both wired and wireless * All of the FTP options, including how you can caption, keyword, and upload everything while still in the field! * A step-by-step guide to producing images that are 240 megapixels in size * My workflow for reducing high ISO noise using three different programs * Untangling the alphabet soup that is video nomenclature * How to communicate with your camera when it's off (!) Join the legions of satisfied readers that have relied on Gary to get the most out of their digital cameras!

David Busch's Sony Alpha a7R IV Guide to Digital Photography is the most comprehensive resource and reference for Sony’s innovative 61-megapixel full frame mirrorless camera. Capable of 10 frame-per-second bursts even at full resolution, the a7R IV is fast enough for action photography, and its 15-stop enhanced dynamic range delivers the image quality that the most demanding landscape or fine-art photographer requires. This camera’s remarkable low-light performance, fast sensor-based 567-point phase detect autofocus (with real-time face and eye tracking in both still and movie modes), and improved 5-axis in-body image stabilization, the a7R IV has all the tools needed to take incredible images. This book will show you how to master those features as you explore the world of digital photography and hone your creativity with your a7R IV. Filled with detailed how-to steps and full-color illustrations, David Busch's Sony Alpha a7R IV Guide to Digital Photography covers every feature of this camera in depth, from taking your first photos through advanced details of setup, exposure, lens selection, lighting, and more, and relates each feature to specific photographic techniques and situations. Also included is the handy camera "roadmap" chapter, an easy-to-use visual guide to the camera's features and controls. Learn when to use every option and, more importantly, when not to use them, by following the author’s recommended settings for each menu entry. With best-selling photographer and mentor David Busch as your guide, you'll quickly have full creative mastery of your camera’s capabilities, whether you're shooting on the job, as an advanced enthusiast exploring full frame photography for the first time, or are just out for fun. Start building your knowledge and confidence, while bringing your vision to light with the Sony a7R IV.

Among the Alpha line of cameras from Sony are the A7 and the A7R models. Both models are full-frame mirror-less cameras that were introduced to the market in 2014.The physical characteristics of both devices are comparable; both offering sound outer coating to enable durability for users. The A7 model features a contrast auto focus capabilities, electronic front-shutter curtain with a unique quiet shutter mode, 1/250 flash sync speed, burst rates as fast as 5fps and a 24.3MP CMOS sensor. The A7R camera is the more expensive of the two models and is able to boast a high resolution 36.4 MP imaging sensor. The sensor is equipped with gap-less micro lens. Other features of the A7R are burst speeds of 4fps, top flash-sync speed of 1/160 and 1080p AVCHD video. The book will be exploring the variety of features and functionality of both the Alpha A7 and the Alpha A7R cameras.

Gary's Ebooks on the Sony cameras are renown for being the most thorough, detailed, and enjoyable to read. This latest edition goes into even more detail of the features everyone wants to know about: * All the focusing modes explained in an intuitive way * 4K shooting and choosing a bit rate for video * The new phase-detect AF (and where it's blind) * The most popular adapters for legacy glass * S-Log2 in a way that won't make your eyes glaze over * And lots more! (641 pages more, to be exact!) Electronic formats also available from the author's website.

The Friendly Manual with Professional Insights! This comprehensive 398-page book explains every knob, button, and feature of the Sony A100 DSLR digital camera. Generously sprinkled with insights and real-world examples, this clear manual was written in a way that is not condescending nor intimidating. Get the most from your investment from a professional photographer who has used them! Instantly downloadable .pdf file also available for $19.95 at FriedmanArchives.com/ebooks .