If you have always wanted to excel at drawing, then The Complete Guide to Drawing & Illustration is for you. All you need is a pencil, a bit of blank paper and the expert guidance you will find within these pages. This book is designed to systematically teach you the essentials of drawing and lays the groundwork for you to develop your own personal drawing style. • Hands-on course in drawing and illustration, suitable for beginners and improvers alike • Practical, step-by-step, easy-to-follow exercises and demonstrations • From simple object drawing, move on to tackle all aspects of our environment, people and animals • Sketching and observation, materials and theory, tips and techniques - everything you need to know to create original artworks, cartoons and illustrations • More than 1,000 illustrations

Discussion on paint media, ink, printmaking, technical illustration, design techniques, photography, and reproduction processes is included in a complete guide to the techniques, tools, and materials of illustration and graphic design

If you have always wanted to excel at drawing, then The Complete Guide to Drawing & Illustration is for you. All you need is a pencil, a bit of blank paper and the expert guidance you will find within these pages. This book is designed to systematically teach you the essentials of drawing and lays the groundwork for you to develop your own personal drawing style. • Hands-on course in drawing and illustration, suitable for beginners and improvers alike • Practical, step-by-step, easy-to-follow exercises and demonstrations • From simple object drawing, move on to tackle all aspects of our environment, people and animals • Sketching and observation, materials and theory, tips and techniques - everything you need to know to create original artworks, cartoons and illustrations • More than 1,000 illustrations

Utilizing as few words as possible, but presenting a tremendous variety and volume of illustrations, this all-in-one guide details the fundamentals of drawing in its various phases and fields. In the opening pages, the author points out the first step on the road to creative achievement: artists must learn how to see people and things in terms of pictures, then master the techniques needed to express themselves on paper. Geared to newcomers and yet still beneficial for more experienced artists, Moranz’s illuminating advice covers everything from nude and draped figures to the art of portraits and sketching animals. He covers the effective use of various mediums, including pencil, charcoal, pen, and wash. Plus, he offers helpful tips on developing a sixth sense about perspective, the basics of composition, reflecting light and shadow, and more. There's even a chapter on taking drawing one step further — from a pleasurable hobby to a successful commercial venture.

Offers insight and information to help design students apply their skills to the commercial industry. Graphic design is a fast growing industry with thousands of new designers and students joining its ranks every year. The explosion of the graphic design field has resulted in the release of hundreds of new books, with subjects ranging from logo design to web design, design history to design criticism; today there are very few subjects related to the industry that have not been written about in one form or another. While the wealth of information and resources available to the graphic designer is extensive, it makes it hard to gain an overall perspective of graphic design and its practical applications in the field, as the content and subject matter of most books is very specialized. Design educators, especially at the collegiate level, have an increasingly difficult task of teaching a well-rounded course in graphic design, as they have to pull curriculum ideas from many sources, and require the students to purchase numerous texts. The Complete Graphic Designer is that well-rounded course in graphic design. It is not an instructional “how to� book, nor will it feature a series of suggested curriculum or problems for designers or students to solve. Rather, this book will be a concise overview of the many facets of graphic design, such as communication theory and why it is important; various types of problems that designers confront on a daily basis; and the considerations that must be made when trying to solve those visual problems. In addition, it features prominent designers and design firms that are renown for work in a certain type of design, and frequent “sidebars� or articles that include useful information on graphic design. This book provides a complete an comprehensive look at what graphic design is and what it means to be a graphic designer from an applied perspective, with chapters including Design for Communication, The Design Process, Page Layout, Visual Problems, Corporate Identity, and Branding.