Commercial printing industry refers to the services offered by printing industry for commercial applications. Commercial printers are used to construct phone books, magazines, labels, catalogs, advertising brochures, newspaper inserts, corporate reports, direct mail marketing, for printing financial documents, business forms, promotional materials and training manuals. Besides paper printing, printing presses also print on apparels, textile products, metal, glass and plastics. Large printing presses gain profitability by bulk buying materials such as ink and paper, thus serving a large customer base nationwide and making effective use of presses. However, small press companies compete by offering a service to specific applications.

Put It on Paper! is an edited collection of Margie Dana's popular e-column, the Print Tip of the Week. If you buy printing, sell printing, or are in any way connected to the commercial printing industry, this handy guide will provide valuable insights about working with printers in new and humorous ways.Other trade books about printing are technical tomes and often difficult to "de-code." This book, Margie Dana's first, makes a great, plain-English companion to such favorites as The Pocket Pal and Getting It Printed. So gather all of your questions that you've been saving for printers and settle down with your copy of Put It on Paper! It translates a lot of the common technical jargon so that future printing transactions become easier and more enjoyable. Throughout this book, Ms. Dana explains what printers need from customers to produce what's expected of them.For everyone who works in printing, this book sets the tone for a beautiful friendship between printers and their customers. The nine chapters of Put It on Paper! are as follows: Chapter 1: Tips for Beginners Common-Sense Advice for the First-Time Print Buyer Parlez-Vous Printing? The Major Types of Printing: A Primer The Paper Trail: From Mill to Merchant to Printer 4-Color Process in Plain EnglishChapter 2: Choosing - and Keeping - a Printer Not All Printers Are Created Equal "You Can't Buy Service" With Printing, Do Actions Speak Louder Than Words? 20 Questions - or How I'd Interview a Print Salesperson Look Quick! Printers Are Doing Everything! Scorecard #1: How Well Is Your Printer Serving You? Scorecard #2: How Well Is Your Sales Rep Serving You?Chapter 3: Preparing YourMaterials Never Proofread Your Own Stiff Creating Your Own Files? Avoid These 10 Common Problems PDF: The Remarkable, Versatile Digital Proof Not So Fast, Lady. Macs Don't Always Rule! Type Tips File Formats for Graphic Images Printing from Word File