"You could already be a winner " And who wouldn't like to win $10,000,000? This intriguing book tells the never-before-told, true story of a legendary company that is now part of American pop culture: Publishers Clearing House. The saga of Publishers Clearing House has been called one of the greatest marketing stories of the 20th century. As the veils of secrecy behind this iconic company are uncovered, the tale is sure to fascinate both consumers and the business world alike. The account tells how a small mom-and-pop company became one of the most profitable private companies in America, while the founders quietly became one of the most philanthropic families in the country. But after almost fifty years of spectacular growth and great acclaim, at the peak of their success, the tides suddenly took a disastrous turn. PCH was fiercely attacked from all sides, and faced an avalanche of negative publicity and lawsuits. This captivating chronicle reveals the private company's fabulous highs and devastating lows, the single incident that caused the dramatic change in climate, PCH's intense battle for survival, and the ensuing destruction of an entire industry. With thirty years at this famous company, the author has more insider knowledge of the history, inner workings, and personnel at PCH than any other person alive. This former Senior Vice President also shares many comical tales of the playful management team, fun-filled adventures of the Prize Patrol, and much more, including the provocative incident of the surprised, towel-wrapped prizewinner on the cover.

Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.

This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1917 edition. Excerpt: ... (6) Columns for Discount on Purchases and Discount on Notes on the same side of the Cash Book; (c) Columns for Discount on Sales and Cash Sales on the debit side of the Cash Book; (d) Departmental columns in the Sales Book and in the Purchase Book. Controlling Accounts.--The addition of special columns in books of original entry makes possible the keeping of Controlling Accounts. The most common examples of such accounts are Accounts Receivable account and Accounts Payable account. These summary accounts, respectively, displace individual customers' and creditors' accounts in the Ledger. The customers' accounts are then segregated in another book called the Sales Ledger or Customers' Ledger, while the creditors' accounts are kept in the Purchase or Creditors' Ledger. The original Ledger, now much reduced in size, is called the General Ledger. The Trial Balance now refers to the accounts in the General Ledger. It is evident that the task of taking a Trial Balance is greatly simplified because so many fewer accounts are involved. A Schedule of Accounts Receivable is then prepared, consisting of the balances found in the Sales Ledger, and its total must agree with the balance of the Accounts Receivable account shown in the Trial Balance. A similar Schedule of Accounts Payable, made up of all the balances in the Purchase Ledger, is prepared, and it must agree with the balance of the Accounts Payable account of the General Ledger." The Balance Sheet.--In the more elementary part of the text, the student learned how to prepare a Statement of Assets and Liabilities for the purpose of disclosing the net capital of an enterprise. In the present chapter he was shown how to prepare a similar statement, the Balance Sheet. For all practical...

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