In 1995 rugby union became the last significant international sport to sanction professionalism. To some this represented an undesirable challenge to the traditions of the game. To others the change was inevitable and overdue – an acknowledgment of both the realty of modern sport and the extent to which money had already permeated the game. While there are some commonalities in the response to professional rugby, the contributions to this book, representing almost all of the significant rugby playing countries, reveal much more that was shaped by particular local contexts both within rugby and in terms of its place within the economic, political, class and social structures of the surrounding society. The authors assess the contrasting ways in which rugby administrators at local, regional and national level grappled with the changes that were required and the demands of the corporate backers who funded the transition to professionalism. But the more contentious relationships considered are those involving the many amateur rugby players and committed fans who found that significant community and historical reference points were subtly altered or simply obliterated in the face of new commercial imperatives – and especially new competitions that separated elite players from the grassroots of the game. Some have adapted to the replacement ‘product’ with relish, others have not. Some have genuine and well articulated grievances against the processes of changes. Others have fallen victim to a nostalgia which appropriates very selective memories of the amateur past to highlight apparent problems with the professional present. Above all, these contributions provide a range of perspectives that enable the reader to take stock at a particular point in what is still a rapidly evolving game. Read in ten or twenty years, this book may confirm that many of the right paths have been taken – or it may provide pointers to crisis as yet unimagined.

This examination of changes taking place in the world of football focuses on its growing commercialization. It covers such topics as fans becoming shareholders, with a say in the running of the clubs, and the setting-up of a government-sponsored scheme to support shareholder trusts.

For cricket enthusiasts there is nothing to match the meaningful contests and excitement generated by the game’s subtle shifts in play. Conversely, huge swathes of the world’s population find cricket the most obscure and bafflingly impenetrable of sports. The Changing Face of Cricket attempts to account for this paradox. The Changing Face of Cricket provides an overview of the various ways in which social scientists have analyzed the game’s cultural impact. The book’s international analysis encompasses Australia, the Caribbean, England, India, Ireland, South Africa, Sri Lanka and Zimbabwe. Its interdisciplinary approach allies anthropology, history, literary criticism, political studies and sociology with contributions from cricket administrators and journalists. The collection addresses historical and contemporary issues such as gender equality, global sports development, the impact of cricket mega-events, and the growing influence of commercial and television interests culminating in the Twenty20 revolution. Whether one loves or hates the game, understands what turns square legs into fine legs, or how mid-offs become silly, The Changing Face of Cricket will enlighten the reader on the game’s cultural contours and social impact and prove to be the essential reader in cricket studies. This book was published as a special issue of Sport in Society.

The game of rugby has changed significantly in the course of its history. In the early part of the 19th century it evolved from a folk game played by the working class to a recreational activity for public schoolboys. From the 1820s rugby represented an opportunity for gentlemen to demonstrate physical prowess and masculinity and in more recent times it has developed into an activity that reflects the changing attitudes towards professional sport. For the most part of the last one hundred years, rugby union became an important international sport that represented the nationalistic ideals of a number of countries. However, a number of developments, including the increasing influence of a business ethos within sport during the latter decades of the twentieth century, exposed rugby union to the realities of commercialism and all the factors associated with it, especially the demands of a more diverse spectating public. Drawing on interview material with forty-eight elite level rugby union players from England, Wales, Scotland, France, Ireland, South Africa, New Zealand and Australia who participated in elite level rugby union either before, in the overlapping period or after the declaration of professionalism, this book traces the evolution of attitudes towards professionalism from a players’ perspective and develops a critical review of the impact that professionalism has had upon the sport of rugby union. Rugby Union and Professionalisation: Elite Player Perspectives is fascinating reading for all students and scholars with an interest in rugby union, sport history, sport policy, sport management and the sociology of sport.

The practice and perceptions of Japanese management are undergoing fundamental change. This book sets out to identify the essential currents of change and explain how and why these impinge on the experience of managers in Japan.

Twenty years of professionalism has seen rugby union undergo dramatic transformations, from changes to everyday training cultures to the growth of the Rugby World Cup into one of the largest global sporting events. The Rugby World in the Professional Era is the first book to examine the effect that professionalism has had across a number of different aspects of the game and the wider socio-cultural significance of these changes through case studies from across the globe. Drawing on contributions from scholars from across the rugby-playing world, the book explores the role of rugby's professionalisation through a number of social-scientific lenses, including: labour migration race and indigenous populations the globalisation of the game mega-event management male sexualities media representations of rugby - from broadcasting matches to rugby in museums and on stage and screen Offering insights into under-researched areas of the sport, such as the growth of Rugby Sevens into an Olympic sport, and providing the most up-to-date recent history of the sport available, The Rugby World in the Professional Era is essential reading for anyone with an academic interest in rugby, and any student or scholar with interests in sports history, sports sociology, sport management or the economics of professional sport.