‘This was one of those books that just keeps giving ... I cannot explain how much I loved this book ... It’s a thriller, it’s about friendships, it’s about finding your path, it’s a murder mystery, it’s just brilliant’ Reader review, ⭐⭐⭐⭐⭐

How to create the change you want to see in the world using the paradigm-busting ideas in this "utterly fascinating" (Adam Grant) big-idea book.​ Most of what we know about how ideas spread comes from bestselling authors who give us a compelling picture of a world, in which "influencers" are king, "sticky" ideas "go viral," and good behavior is "nudged" forward. The problem is that the world they describe is a world where information spreads, but beliefs and behaviors stay the same. When it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways. Drawing on deep-yet-accessible research and fascinating examples from the spread of coronavirus to the success of the Black Lives Matter movement, the failure of Google+, and the rise of political polarization, Change presents groundbreaking and paradigm-shifting new science for understanding what drives change, and how we can change the world around us.

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

Change is hard, but learning more about it doesn't have to be boring. The Change Book: Change the Way You Think About Change helps you get smart on change management without the pain. It addresses framing your change, leadership, resistance, culture, communication and more. Flip it open to any page and you'll find powerful, concise, and easy advice from battle-tested practitioners. Why aren't your communication efforts working? The book addresses common pitfalls, like waiting too long, delivering "bad" news and hitting people with the wrong kinds of information. How many people should you involve in your new effort? There's advice on engaging the masses and there are real stories of organizations who harnessed the power of their people. What should you do about those who resist? Do you have to turn all of them into supporters? Read about finding the people in your "sweet spot" and focusing on them. How will you keep people excited and engaged? The book offers tips for getting buy-in and maintaining momentum.

Using materials drawn from a variety of disciplines, this book explores the repective parts played by man and climate in altering the face of the arid Southwest of the United States and the arid Northwest of Mexico.

How do you make your way in a fast-changing world? Why do we have less and less time? Why are some people unfaithful? Who governs the world? This book is about change - from the small and seemingly insignificant transitions in our day-to-day lives, to the big and almost incomprehensible shifts in human history. Because if we want to make change happen ourselves, we have to understand it first. Distilling expert wisdom and complex theories, the authors of the bestselling The Decision Book present fifty simple and effective models to help us make sense of our changing world. Everything is in a constant state of change, from the personal and political to economics and the environment. Whether you're buying a new car, deciding who to vote for, or making an investment, this little book offers surprisingly simple explanations of the biggest theories of transformation that will help you see the world anew - and radically challenge some of your preconceived ideas.