THE NEW YORK TIMES BESTSELLER! How one tenacious company found the drive to succeed--on a global scale In the early 1980s, Caterpillar, Inc. lost one million dollars per day for three consecutive years. Its continuing existence came into question. Today, "CAT" is the world's most profitable manufacturer of construction and mining equipment and large engines. The now legendary global company made numerous well-calculated, though risky decisions for three consecutive decades--in the process scaling to heights unimaginable to even the finest business enterprises. How did they do it? The Caterpillar Way. Senior management at CAT facilitated the authors' one-year odyssey through the hallways and intriguing history of the construction industry giant. This inspiring book takes you behind the scenes with the CEOs, executive vice presidents, managers, dealers, customers, union bosses, and Wall Street analysts who were players in Caterpillar's drive to global dominance. You'll discover: CAT's change-or-die approach to restructuring How a local firm from central Illinois became a local firm on a global basis The secret behind Caterpillar’s decades-long revenue explosion How to use branding and product financing effectively What true dedication and commitment to Six Sigma really entails Why Caterpillar became the mecca for HR officers negotiating with unions The authors' prediction of CAT's stock price through 2020 The Caterpillar Way provides essential management lessons in powerful behind-the-scenes stories. You'll learn how the Caterpillar leaders responded quickly to changing markets, allocated capital efficiently throughout the firm, and nourished a cultish team spirit that wins. Innovative leaders make game-changing decisions. If any company is built to last, it's Caterpillar, Inc. With its trademark yellow trucks, cranes, machinery and engines, this home-grown manufacturer has survived more than its share of ups and downs to become the #1 industry leader of construction equipment in the world. The Caterpillar Way reveals, for the first time, the remarkable inside story, written with full access to the way CAT runs its business, from bottom to top. They blaze their own trail. This is The Caterpillar Way. PRAISE FOR THE CATERPILLAR WAY: "The Caterpillar Way is a very sophisticated analysis of one of the great organizational stories of the past 30 years. Bouchard and Koch delve into the details of leadership, risk, and culture that allowed this company to excel. From branding to comparative advantage, this is an extraordinary example of vision and execution." -- Sam Zell, Chairman, Equity Group Investments "The Caterpillar Way brings to life the progress a company can make by having a plan and sticking to it quarter by quarter and year over year. The company never stands still and has a keen focus on delivering high-quality products on time to its customers. They have been a great partner of ours for many years." -- Dave Cote, Chairman and CEO, Honeywell "There's no way you can't learn from The Caterpillar Way--a classic example of how to bring strategy, structure, and culture together to drive breakthrough results." -- David C. Nova k, Chairman and CEO, Yum! Brands Inc.

"The economics of American higher education are driven by one key factor--the availability of students willing to pay tuition--and many related factors that determine what schools they attend. By digging into the data, economist Nathan Grawe has created probability models for predicting college attendance. What he sees are alarming events on the horizon that every college and university needs to understand. Overall, he spots demographic patterns that are tilting the US population toward the Hispanic southwest. Moreover, since 2007, fertility rates have fallen by 12 percent. Higher education analysts recognize the destabilizing potential of these trends. However, existing work fails to adjust headcounts for college attendance probabilities and makes no systematic attempt to distinguish demand by institution type. This book analyzes demand forecasts by institution type and rank, disaggregating by demographic groups. Its findings often contradict the dominant narrative: while many schools face painful contractions, demand for elite schools is expected to grow by 15+ percent. Geographic and racial profiles will shift only slightly--and attendance by Asians, not Hispanics, will grow most. Grawe also use the model to consider possible changes in institutional recruitment strategies and government policies. These "what if" analyses show that even aggressive innovation is unlikely to overcome trends toward larger gaps across racial, family income, and parent education groups. Aimed at administrators and trustees with responsibility for decisions ranging from admissions to student support to tenure practices to facilities construction, this book offers data to inform decision-making--decisions that will determine institutional success in meeting demographic challenges"--

CATERPILLAR CHRONICLE tells the whole Caterpillar story--from 1870 to the present. More than 200 color and 50 black-and-white phtographs reveal these heavy-metal monsters in their true grandeur, from prototype testing to on the job service.

All in a Day's Work tells the story of how Caterpillar grew from its modest California beginnings to become a $20 billion global powerhouse. This book covers the products, people, and events that worked together to shape this company.A gorgeous coffee-table book, this official 75th anniversary commemorative tells the CAT story through stunning full-color design and contemporary and archival photography.

Business leaders, large and small, need to learn a new game with very different rules. They must accept an ever-changing and uncertain landscape, but a landscape that can be constantly leveraged for greater profitability. They must believe that their companies are caterpillars with the potential to become butterflies. The Caterpillar's Edge shows why we must embrace a future of flux. It exposes the addictions that chain us to our past and the truths that influence our behaviors. And, it shows just how to seize breakthrough advantages by pushing through all the noise around "big data." Within its DNA, the caterpillar aspires and pushes for more, and it gets just that, evolving gracefully from one entity into another, always building a competitive edge in the process. Break free from accepted archaic business practices by cracking that secret code which demands evolving your business always.

"Based on extensive interviews with today's . . . corporate leaders, this look at how the best CEOs do their jobs focuses on the mindsets and actions that foster an environment of excellence"--