Develop difficult-to-attain customer trust and loyalty through predictable and consistent service experience Today's customer is a "Butterfly Customer," skeptical, not loyal to any product or company, and only yours until the next best thing comes along. The Butterfly Customer defines the true meaning of customer loyalty and provides a master plan for achieving success. Authors Susan O'Dell and Joan Pajunen explain that a better measure of a customer's loyalty is how much trust they place in your business. Here, business managers will learn how to write their own contracts with customers, determine what promises that contract with the customer implies, and focus on delivering service. By running a business with integrity, owners will develop trust with their customers and profit by doing so. * Includes numerous examples of actual companies and what actions they are taking to capture customers' loyalty Susan M. O'Dell and Joan A. Pajunen (both from Mississauga, Canada) are Principals in Service Dimensions, a consulting company specializing in retail and service sectors.

In The Charisma Myth, Olivia Fox Cabane offered a groundbreaking approach to becoming more charismatic. Now she teams up with Judah Pollack to reveal how anyone can train their brain to have more eureka insights. The creative mode in your brain is like a butterfly. It's beautiful and erratic, hard to catch and highly valued as a result. If you want to capture it, you need a net. Enter the executive mode, the task-oriented network in your brain that help you tie your shoes, run a meeting, or pitch a client. To succeed, you need both modes to work together--your inner butterfly to be active and free, but your inner net to be ready to spring at the right time and create that "aha!" moment. But is there any way to trigger these insights, beyond dumb luck? Thanks to recent neuroscience discoveries, we can now explain these breakthrough moments--and also induce them through a series of specific practices. It turns out there's a hidden pattern to all these seemingly random breakthrough ideas. From Achimedes' iconic moment in the bathtub to designer Adam Cheyer's idea for Siri, accidental breakthroughs throughout history share a common origin story. In this book, you will learn to master the skills that will transform your brain into a consistent generator of insights. Drawing on their extensive coaching and training practice with top Silicon Valley firms, Cabane and Pollack provide a step-by-step process for accessing the part of the brain that produces breakthroughs and systematically removing internal blocks. Their tactics range from simple to zany, such as: · Imagine an alternate universe where gravity doesn’t exist, and the social and legal rules that govern it. · Map Disney’s Pocahontas story onto James Cameron’s Avatar. · Rid yourself of imposter syndrome through mental exercises. · Literally change your perspective by climbing a tree. · Stimulate your butterfly mode by watching a foreign film without subtitles. By trying the exercises in this book, readers will emerge with a powerful new capacity for breakthrough thinking.

A simple illustrated introduction to the life cycle of a butterfly.

Featuring writing prompts and tips from one of the “great [writing] teachers of NYC,” this guide to memoir writing will help you discover the power and pleasure of bringing your memories to life (New York Magazine) Sometimes all it takes is a single word to spark a strong memory. Bicycle. Snowstorm. Washing machine. By presenting one-word prompts and simple phrases, author and writing teacher Patty Dann gives us the keys to unlock our life stories. Organized around her ten rules for writing memoir, Dann’s lyrical vignettes offer glimpses into her own life while, surprisingly, opening us up to our own. This book is a small but powerful guide and companion for anyone wanting to get their own story on the page. We all have stories to tell, and Patty Dann can help you bring them forth.

Introduces some of the characteristics of different butterflies.

Copiously illustrated with maps, line drawings, and full-color photographs, this large format paperback book contains the essential information that backyard nature enthusiasts want and need -- to attract butterflies to their yards.

In this book, readers will learn about the incredible transformation caterpillars make into some of the most beautiful flying insects on the planet. Vibrant, full-color photos and carefully leveled text will engage readers as they learn more about every stage of the butterflys life cycle.