How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was Polaroid's first art director and creator of corporate image development and product identity.

Brands are now a dominant feature of everyday life. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.

"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.

The classic thriller about a hostile foreign power infiltrating American politics: “Brilliant . . . wild and exhilarating.” —The New Yorker A war hero and the recipient of the Congressional Medal of Honor, Sgt. Raymond Shaw is keeping a deadly secret—even from himself. During his time as a prisoner of war in North Korea, he was brainwashed by his Communist captors and transformed into a deadly weapon—a sleeper assassin, programmed to kill without question or mercy at his captors’ signal. Now he’s been returned to the United States with a covert mission: to kill a candidate running for US president . . . This “shocking, tense” and sharply satirical novel has become a modern classic, and was the basis for two film adaptations (San Francisco Chronicle). “Crammed with suspense.” —Chicago Tribune “Condon is wickedly skillful.” —Time

Contains papers presented at the Air Force Historical Foundation Symposium, held at Andrews Air Force Base, Maryland, on September 21-22, 1995. Topics addressed are: Pt. 1, The Formative Years, 1945-1961; Pt. 2, Mission Development and Exploitation Since 1961; and Pt. 3, Military Space Today and Tomorrow. Includes notes, abbreviations & acronyms, an index, and photographs.

This beautiful and informative photographic history includes images from 1900 to 1999. Many are often seen (bullet piercing the apple, splashing crown of milk, Sophia Loren looking askance at Jayne Mansfield's plunging decollete, and Dorothea Lange's Migrant Mother); but most are probably unknown, because the photos were selected not only for their visual and cognitive qualities but also for their importance to the history and development of photographic technique and usage. The century is divided into thirds for explanation's sake, and there is at least one photograph for every year. While this is a picture book, the accompanying text provides informative introductions to the uses and abuses of perhaps the century's most important medium. The book is companion to the PBS series. Oversize: 12.5x9.5". Annotation copyrighted by Book News Inc., Portland, OR

The unauthorized story of the enigmatic man who created a world-class organization in his own image and then lost control of it. 24 pages of photographs.