If you want to know more about the brain and learning, this is the book you need. In what promises to become the most trusted resource of the brain-based learning movement, The Brain's Behind It guides you through the development cycle of the brain and then describes what helps and hinders learning. This fascinating, highly topical, and well-researched book answers many of your questions, including -- Can you teach intelligence? How can I recognize a learner under stress? What to do about it? Why won't my students sit still? What factors in a mother's lifestyle will influence her baby's learning? What is the best time for my child to begin formal learning? What is the best time to learn any language? What is memory? How does sleep improve all-round memory and recall? What happens to my brain as I age? The Brain's Behind It identifies fallacies, fads, and facts about the brain and learning and gives you recommendations, whether you're a teacher, parent, or policy-maker.

AT LAST! Alistair Smith's latest book is the product of three years research. If you want to know more about the brain and learning, this is the book you need. With separate sections on the development cycle of the learning brain from conception to old age, the book sets out to separate fact from fallacy, findings from fads. Clear guidance is given as to what helps and what hinders learning. Highly readable, illustrated throughout and well researched, the book will appeal to parents, educators and policy-makers. The Brain's Behind It promises to become the definitive book on the brain and learning.

Previously published in hardcover: New York: Free Press, 2012.

Attractively illustrated with over a hundred halftones and drawings, this volume presents a series of vibrant profiles that trace the evolution of our knowledge about the brain. Beginning almost 5000 years ago, with the ancient Egyptian study of "the marrow of the skull," Stanley Finger takes us on a fascinating journey from the classical world of Hippocrates, to the time of Descartes and the era of Broca and Ramon y Cajal, to modern researchers such as Sperry. Here is a truly remarkable cast of characters. We meet Galen, a man of titanic ego and abrasive disposition, whose teachings dominated medicine for a thousand years; Vesalius, a contemporary of Copernicus, who pushed our understanding of human anatomy to new heights; Otto Loewi, pioneer in neurotransmitters, who gave the Nazis his Nobel prize money and fled Austria for England; and Rita Levi-Montalcini, discoverer of nerve growth factor, who in war-torn Italy was forced to do her research in her bedroom. For each individual, Finger examines the philosophy, the tools, the books, and the ideas that brought new insights. Finger also looks at broader topics--how dependent are researchers on the work of others? What makes the time ripe for discovery? And what role does chance or serendipity play? And he includes many fascinating background figures as well, from Leonardo da Vinci and Emanuel Swedenborg to Karl August Weinhold--who claimed to have reanimated a dead cat by filling its skull with silver and zinc--and Mary Shelley, whose Frankenstein was inspired by such experiments. Wide ranging in scope, imbued with an infectious spirit of adventure, here are vivid portraits of giants in the field of neuroscience--remarkable individuals who found new ways to think about the machinery of the mind.

"This hilarious picture book examines the way animals use their brainpower for survival in the wild and encourages readers to rank animals based on their intellectual prowess"--

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.

A bestselling author, neuroscientist, and computer engineer unveils a theory of intelligence that will revolutionize our understanding of the brain and the future of AI. For all of neuroscience's advances, we've made little progress on its biggest question: How do simple cells in the brain create intelligence? Jeff Hawkins and his team discovered that the brain uses maplike structures to build a model of the world—not just one model, but hundreds of thousands of models of everything we know. This discovery allows Hawkins to answer important questions about how we perceive the world, why we have a sense of self, and the origin of high-level thought. A Thousand Brains heralds a revolution in the understanding of intelligence. It is a big-think book, in every sense of the word. One of the Financial Times' Best Books of 2021 One of Bill Gates' Five Favorite Books of 2021