In the late twentieth century, nothing united union members, progressive students, Black and Chicano activists, Native Americans, feminists, and members of the LGBTQ+ community quite as well as Coors beer. They came together not in praise of the ice cold beverage but rather to fight a common enemy: the Colorado-based Coors Brewing Company. Wielding the consumer boycott as their weapon of choice, activists targeted Coors for allegations of antiunionism, discrimination, and conservative political ties. Over decades of organizing and coalition-building from the 1950s to the 1990s, anti-Coors activists molded the boycott into a powerful means of political protest. In this first narrative history of one of the longest boycott campaigns in U.S. history, Allyson P. Brantley draws from a broad archive as well as oral history interviews with long-time boycotters to offer a compelling, grassroots view of anti-corporate organizing and the unlikely coalitions that formed in opposition to the iconic Rocky Mountain brew. The story highlights the vibrancy of activism in the final decades of the twentieth century and the enduring legacy of that organizing for communities, consumer activists, and corporations today.

Explains how Robinson and the Women's Political Caucus started the Montgomery Bus Boycott in 1954

In 1950, before Montgomery, Alabama, knew Martin Luther King Jr., before Rosa Parks refused to surrender her seat to a white passenger, before the city's famous bus boycott, a Negro man named Hilliard Brooks was shot and killed by a white police officer in a confrontation after he tried to board a city bus. Thomas Gray, who had played football with Hilliard when they were kids, was outraged by the unjustifiable shooting. Gray protested, eventually staging a major downtown march to register voters, and standing up to police brutality. Five years later, he led another protest, this time against unjust treatment on the city's segregated buses. On the front lines of what became the Montgomery bus boycott, Gray withstood threats and bombings alongside his brother, Fred D. Gray, the young lawyer who represented Martin Luther King Jr., Rosa Parks, and the rarely mentioned Claudette Colvin, a plaintiff in the case that forced Alabama to desegregate its buses. An incredible story of family in the pivotal years of the civil rights movement, Daughter of the Boycott is the reflection of Thomas Gray's daughter, award-winning broadcast journalist Karen Gray Houston, on how her father's and uncle's selfless actions changed the nation's racial climate and opened doors for her and countless other African Americans.

This story begins with shoes. This story is all for true. This story walks. And walks. And walks. To the blues. Rosa Parks took a stand by keeping her seat on the bus. When she was arrested for it, her supporters protested by refusing to ride. Soon a community of thousands was coming together to help one another get where they needed to go. Some started taxis, some rode bikes, but they all walked and walked. With dogged feet. With dog-tired feet. With boycott feet. With boycott blues. And, after 382 days of walking, they walked Jim Crow right out of town. . . . Andrea Davis Pinkney and Brian Pinkney present a poignant, blues-infused tribute to the men and women of the Montgomery bus boycott, who refused to give up until they got justice.

This title is part of American Studies Now and available as an e-book first. Visit ucpress.edu/go/americanstudiesnow to learn more. The Boycott, Divestment, and Sanctions movement (BDS) has expanded rapidly though controversially in the United States in the last five years. The academic boycott of Israeli academic institutions is a key component of that movement. What is this boycott? Why does it make sense? And why is this an American Studies issue? These key questions and others are answered in this short essential book. Boycott! situates the academic boycott in the broader history of boycotts in the United States as well as Palestine and shows how it has evolved into a transnational social movement that has spurred profound intellectual and political shifts. It explores the movement’s implications for antiracist, feminist, queer, and academic labor organizing and examines the boycott in the context of debates about Palestine, Zionism, race, rights-based politics, academic freedom, decolonization, and neoliberal capitalism.

MLK’s classic account of the first successful large-scale act of nonviolent resistance in America: the Montgomery bus boycott. A young Dr. King wrote Stride Toward Freedom just 2 years after the successful completion of the boycott. In his memoir about the event, he tells the stories that informed his radical political thinking before, during, and after the boycott—from first witnessing economic injustice as a teenager and watching his parents experience discrimination to his decision to begin working with the NAACP. Throughout, he demonstrates how activism and leadership can come from any experience at any age. Comprehensive and intimate, Stride Toward Freedom emphasizes the collective nature of the movement and includes King’s experiences learning from other activists working on the boycott, including Mrs. Rosa Parks and Claudette Colvin. It traces the phenomenal journey of a community and shows how the 28-year-old Dr. King, with his conviction for equality and nonviolence, helped transform the nation and the world.

Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy: Nestlé and the Infant Formula Controversy presents an in-depth analysis of the infant formula controversy and the resulting international boycott of Nestlé products launched by various social activist groups and church organizations. The actions of those groups culminated in the passage of the first international marketing code under the auspices of the World Health Organization. Based on exhaustive and unique research, the book details the Nestlé case and uses it to analyze a number of other major issues bearing on contemporary business strategy and operations in the national and international arena. Issues addressed include: The rising phenomenon of social activism and its affect on public opinion and public policy; The changing role of churches and other religious groups and their impact on corporate strategy and behavior; The emergence of UN affiliated international bodies, as both arbiters and regulators of market conduct of multinational corporations; The changing dynamics between multinational corporations and host countries; The factors which determine a company's behavior and its ability to adapt to changing societal expectations. £/LIST£ Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy: Nestlé and the Infant Formula Controversy presents a microcosm of business society conflicts being played out in all parts of the world. This scholarly book will be of great interest to academics in the areas of management, business ethics, social conflict, and international regulation. It will also appeal to a broad corporate and government audience and to anyone interested in contemporary world affairs and the increasing globalization of socio-economic conflicts.