This major new reference contains an assemblage of visual concepts from around the world. Categories include designs for annual reports, books, calenders, catalogs, editorial layouts, exhibits, labels and tags, letterheads, menus, outdoor advertising, packaging, posters, promotion materials, shopping bags, T-shirts, and more. 900 color illustrations.

In this book each piece was selected based in its potential to trigger and idea in the mind of the reader. Look at the logo selection; you'll see a lot of different techniques there. Suddenly, you'll see a logo that triggers an idea. That's pretty much how this book works.

75 unique designs for attractive, efficient, environmentally friendly homes. Now available in paperback, this collection of 75 plans for small homes offers more than 500 usable blueprints and other illustrations for a variety of living spaces suitable for every environment and style, from a New England farmhouse to a sophisticated townhouse in the city to a Santa Fe ranch. The designs include site drawings, floor plans, elevation drawings, section drawings, perspective drawings, and exploded views. A brief introduction to each home describes its setting, the philosophy behind the design and its intended use, materials used, recommended landscaping, and more. Many of the homes come with money-saving and environmentally sound features such as solar panels and water heaters, wood stoves, ceiling fans, airlock entries, wind power alternatives, and natural gas heaters.

Concepts embody our knowledge of the kinds of things there are in the world. Tying our past experiences to our present interactions with the environment, they enable us to recognize and understand new objects and events. Concepts are also relevant to understanding domains such as social situations, personality types, and even artistic styles. Yet like other phenomenologically simple cognitive processes such as walking or understanding speech, concept formation and use are maddeningly complex. Research since the 1970s and the decline of the "classical view" of concepts have greatly illuminated the psychology of concepts. But persistent theoretical disputes have sometimes obscured this progress. The Big Book of Concepts goes beyond those disputes to reveal the advances that have been made, focusing on the major empirical discoveries. By reviewing and evaluating research on diverse topics such as category learning, word meaning, conceptual development in infants and children, and the basic level of categorization, the book develops a much broader range of criteria than is usual for evaluating theories of concepts.

The fourth book in David E. Carter's perennially bestselling Big Book of Logos series was the largest yet, and is now available in paperback! The Big Book of Logos 4 shows what's new and compelling in the world of logo design, providing endless inspiration for graphic designers in the critical ‘idea-generating' phase. This collection showcases effective logo design from around the world; the variety of styles and techniques on display cover the complete creative spectrum.

This anthology features material from established and emerging major designers and is filled with hundreds of examples that are forging new graphic ground across a complete range of visual media. For ease of reference, illustrators' work is categorised as follows: Editorial: Magazines and books, Stationery: Corporate and personal, Corporate: Identity and brochures, Advertising: Editorial, billboards, and posters, Music: Record sleeves, CD covers and posters, Exhibitions: Installations and signage, Packaging, Websites. It contains a visual index for quick reference and designers' contact details.

Over 1,200 royalty-free designs in 21 basic subject categories, including flowers, snowflakes, butterflies, suns, ships, lions, crowns, crosses, circles, squares, borders and frames, more. Indispensable design treasury for every graphic design library.