The Big Book of Logos 5 is an inspiring collection of the most innovative, clever, and aesthetically pleasing logos and trademarks designed in recent years. Selected from a competition in 2007, this volume showcases the work of both international and American firms, creating a cornucopia of images and styles seen (but rarely catalogued) from all over the world. This colorful guide will provide endless inspiration and helpful research for professionals and aspiring designers, illustrating the vast spectrum of typography, image shapes, and techniques visible in today’s market.

This major new reference contains an assemblage of visual concepts from around the world. Categories include designs for annual reports, books, calenders, catalogs, editorial layouts, exhibits, labels and tags, letterheads, menus, outdoor advertising, packaging, posters, promotion materials, shopping bags, T-shirts, and more. 900 color illustrations.

That’s where this valuable book comes in. It features over 5,000 different fonts - not only the standard ones like Bodoni, Cheltenham, and Century, but also the entire collections of the smaller font foundries that produce innovative, cutting-edge type de

A company's logo is the most important component of its brand identity. So why would a company ever change its logo? Because things change -- the competition, the times, even the company itself. And the company whose logo does not reflect present realities is at a marketing disadvantage. In this comprehensively illustrated compendium, David E. Carter shows 200 corporate logo changes, and then discusses each. You'll see everything from minor "evolutionary" changes to complete "revolutionary" changes where the old logo has been discarded and a totally new one designed. Examples of the ultimate logo changes -- where a new corporate name has been adopted -- are also included in this book. Packed with case studies on logo redesign, it features companies both large and small, and from a diverse array of industries -- global firms such as Apple Computer, UPS, and Time Warner, as well as small firms who compete, no less vigorously, in their own arenas. This essential resource will be invaluable to designers, ad creatives, marketing people, and corporate executives whose task it is to keep their firms competitive in this changing world.

The Big Book of Business Cards showcases 2,500 business card designs, providing plenty of inspiration for every taste and type of business. With its robust visual gallery and detailed information, this book provides a thorough look at what goes into an effective business card design. For anyone looking to brand a company or product, The Big Book of Business Cards is an ideal, time-saving tool.

Few books on design address the use of color and its role as a tool that creates moods, images and emotion. Now at last The Big Book of Color in Design addresses this need, providing a rich treasure chest of ideas in its 30 different sections. Each section follows a mood (such as "classy," "hot," "regal," or "corporate") and shows current projects designed to evoke that feeling. Every project features a color chip with the CMYK formula for creating a similar tone. Hundreds of examples show how color is used in brochures, ads, logos and more. A worthy successor to the best-selling Big Book of Design Ideas, The Big Book of Color in Design is the ultimate companion to anyone designing for today's sophisticated market.

This book is an overview of some of the corporate identity programs by design firms from the USA and around the world.