Americans today “know” that a majority of the population supports the death penalty, that half of all marriages end in divorce, and that four out of five prefer a particular brand of toothpaste. Through statistics like these, we feel that we understand our fellow citizens. But remarkably, such data—now woven into our social fabric—became common currency only in the last century. Sarah Igo tells the story, for the first time, of how opinion polls, man-in-the-street interviews, sex surveys, community studies, and consumer research transformed the United States public. Igo argues that modern surveys, from the Middletown studies to the Gallup Poll and the Kinsey Reports, projected new visions of the nation: authoritative accounts of majorities and minorities, the mainstream and the marginal. They also infiltrated the lives of those who opened their doors to pollsters, or measured their habits and beliefs against statistics culled from strangers. Survey data underwrote categories as abstract as “the average American” and as intimate as the sexual self. With a bold and sophisticated analysis, Igo demonstrates the power of scientific surveys to shape Americans’ sense of themselves as individuals, members of communities, and citizens of a nation. Tracing how ordinary people argued about and adapted to a public awash in aggregate data, she reveals how survey techniques and findings became the vocabulary of mass society—and essential to understanding who we, as modern Americans, think we are.

supports the death penalty, that half of all marriages end in divorce, and that four out of five prefer a particular brand of toothpaste. But remarkably, such data--now woven into our social fabric--became common currency only in the last century. With a bold and sophisticated analysis, Sarah Igo demonstrates the power of scientific surveys to shape Americans' sense of themselves as individuals, members of communities, and citizens of a nation.

Today, politics is big business. Most of the 6 billion spent during the 2012 campaign went to highly paid political consultants. In Building a Business of Politics, a lively history of political consulting, Adam Sheingate examines the origins of the industry and its consequences for American democracy.

David E. Stuart incorporates extensive new research findings through groundbreaking archaeology to explore the rise and fall of the Chaco Anasazi and how it parallels patterns throughout modern societies in this new edition.

Most of us think we know what is meant when we hear the term "normal," but Cryle and Stephens upend taken-for-granted attitudes about the term. They offer a history of the intellectual and cultural issues that have been at stake in the use of the term since it appeared around 1820. What is taken at one time or any one culture to be "aberrant" or "deviant" clearly depends on assumed meanings for norm and normality. The authors of this book explore this history--peppered with a fascinating series of case studies--to make sense of variations on the theme of identity (disability, gender, race, sexuality) in fields organized around identity. They locate the concept in the scientific spheres where it originated in its modern sense and they chart its transformations and developments from the 1820s in France (medicine) to the mid-20th century (Alfred Kinsey). They start with comparative anatomy and other branches of medicine before moving on to consider developments in fields as remote as craniometry, statistics, criminal anthropology, sociology, and eugenics. It is not enough to say, with David Halperin, that "queer" is "whatever is at odds with the normal, the legitimate, the dominant." Cryle and Stephens move beyond a simple binary opposition between "normal" and "abnormality" to give us the whole picture, from the Continent to the U.S., and in all the contexts that distinguish the normal from other available terms (such as typical, average, respectable, conventional, white and heterosexual, and uniform). "Normality" has had a long struggle to secure its cultural dominance and authority, a story which is told here for the first time.

What Would Jesus Do? or WWJD has become ubiquitous on T-shirts, coffee mugs, wristbands and church billboards. But when trying to define the Christian life Jesus intended his followers to live, a more valuable question is What Would Jesus Ask? Readers will find that, according to the Gospels, Jesus posed hundreds of questions that taken together lay a foundation for strong, vibrant, and lasting faith. As individuals or groups wrestle with Jesus' questions, they will find the answers they need to live a more holistic and committed Christian life. Chapter Titles 1. Are You a Spiritual Person? 2. Do You Care About Others? 3. What Kind of Leader Are You? 4. What Will Be Your Legacy? 5. Do You Have Time for God? 6. When Will You Ever Have Enough? 7. Does Your Faith Influence Your Finances? 8. What Are You Afraid Of? 9. Will You Stand With Jesus? 10. What Does a Successful Life Look Like?