The Art and Science of Influential Web Content explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with practical examples from , Centers for Disease Control and Prevention, and many more brands. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul. The Art and Science of Influential Web Content is worth adding to your book list. But don't limit it to just C-level suite executives or the design team. In order for content to influence, it needs to have complete buy-in from those who will be on the front line.

Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how? An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul. Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with lots of practical examples. With this book, you'll: Discover why a technology feature, marketing campaign, SEO effort, or redesign aren't enough to influence online. Understand the business value of compelling web content. Learn 8 principles for influence from the art of rhetoric and the science of psychology. Find out what context is and why it's so important to influence. Jump start your planning for content over time with patterns and diagrams. Learn the basics of evaluation to determine whether your web content is making a difference.

The Science and Art of Influential Web Content explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with practical examples from Newell Rubbermaid, Centers for Disease Control and Prevention, and many more brands. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul. Discover why a technology feature, marketing campaign, SEO effort, or redesign aren't enough to influence online.

The two-volume set LNCS 6769 + LNCS 6770 constitutes the proceedings of the First International Conference on Design, User Experience, and Usability, DUXU 2011, held in Orlando, FL, USA in July 2011 in the framework of the 14th International Conference on Human-Computer Interaction, HCII 2011, incorporating 12 thematically similar conferences. A total of 4039 contributions was submitted to HCII 2011, of which 1318 papers were accepted for publication. The total of 154 contributions included in the DUXU proceedings were carefully reviewed and selected for inclusion in the book. The papers are organized in topical sections on DUXU theory, methods and tools; DUXU guidelines and standards; novel DUXU: devices and their user interfaces; DUXU in industry; DUXU in the mobile and vehicle context; DXU in Web environment; DUXU and ubiquitous interaction/appearance; DUXU in the development and usage lifecycle; DUXU evaluation; and DUXU beyond usability: culture, branding, and emotions.

Five years have passed, and the magazine has changed. A small, obscure lists blog has evolved into a professional publication with a publishing policy, editorial plans, in house style guide as well as a dedicated team of experienced authors, research assistants, advisory board experts, editors and proofreaders. Smashing Magazine is a dedicated, passionate team, but it is also you, you and every single reader who have been reading Smashing Magazine for all those years. Thank you for being with us, we could not exist without you. This eBook is our humble gift to you for your support, criticism and encouragement over all these years. It contains the best, most useful, most interesting or most inspiring articles that have been published on Smashing Magazine over the last five years. They have been carefully edited, proofread and updated for your convenience and a pleasing reading experience.

You know that web content is the text, images, audio, and video in your website or web application—but how do you ensure that your content is truly effective? Does Your Content Work addresses this key question, illustrating the importance of applying content evaluation as a constant assessment of how well your content meets your goals. In this book, content strategist and user experience expert Colleen Jones explains the essential process of evaluating whether your web content is working. Follow along and you will: Learn how investing time and effort in evaluating your content pays off in tangible ways. Explore the top three action items to evaluate your content’s effectiveness: asking specific questions, getting access to analytics, and launching a content-focused survey. Walk through the content evaluation process: asking questions based on your goals, getting answers with the right data mix, and interpreting and acting on the answers. "Improving content quality in large organizations can feel like an uphill battle against processes, data, and operational silos. How, for instance, do you show business partners you’re “getting content done” while affording your creative teams the perspective they need to do content right? With the prioritized, action-oriented methods she’s laid out in Does Your Content Work?, Colleen Jones simplifies the science of content evaluation in ways that enable the art of content to thrive." —Aaron Burgess, UX Content Director, PayPal