Internationally renowned floral artist Hitomi Gilliam AIFD and 5-time Gala Award-winning designer Kathy Whalen AIFD have teamed up to write the first US book in decades on judging floral design. "A Fresh Look At Judging Floral Design, A Guide for Judges, Designers, Teachers, Mentors and Hosts" has received three awards in 2014 for independent publishing: Gold Benjamin Franklin Award for Education Book; Gold Eric Hoffer Award for Reference Book; and Silver Benjamin Franklin Award for Professional/Technical book.Whether creating design, teaching design or judging design, the body of knowledge that all draw upon needs to be current and consistent. The book addresses the needs of the multiple audiences who are thirsty for 21st century perspectives on floral design beyond beautiful pictures - flower arrangers, teachers and judges, as well as hosts who hold flower arranging exhibits and festivals for communities, museums and galleries. "A Fresh Look At Judging Floral Design" is a substantive resource on current topics, particularly those about which little has previously been published. Its content is presented in a graphic and easy-to-read format with 338 images, 464 pages, many charts, a glossary, annotated resources and a CD with 25 images for practice-judging and more than 1000 botanical/common plant names. A number of people who know the literature of the field refer to the book as an updated version of Esther Hamél's revered book,"Encyclopedia of Judging and Exhibiting," originally published in 1966 - a humbling compliment indeed."A Fresh Look At Judging Floral Design" has been purchased by readers in 29 countries.Here's a sample of what people are saying:"Destined to become the standard 'reference icon' for years to come!"Jim Johnson AAF, AIFD, TMFADistinguished Lecturer and Director EmeritusBenz School of Floral DesignTexas A&M University

The American Institute of Floral Designers? and Wildflower.Media are proud to release "Artistic Floral Design 2020," a book that brings together some of today's most inspirational and creative floral creations from AIFD® designers around the world. The collaboration between Wildflower.Media and AIFD® has given the organization an opportunity to share a glimpse of the amazing work and talent of just a few of its almost 2000 members. This 120-page, full-color hardback showcases the innovative and unpublished original work of 24 accredited AIFD® designers. The publication celebrates selected designs that were chosen to fill the pages with art, education and beauty - as well as saluting all AIFD® members who are committed each and every day to fill the lives of many around the world with art and flowers.

Principles of Floral Design: An Illustrated Guide introduces the hands-on skills and theory required to begin a career as a floral designer. This heavily illustrated textbook begins by introducing the floriculture industry and careers, the history of floriculture, and design principles and elements. The textbook then presents the various types of products used in floral designs, before progressing to common floral applications and events. This modern and visual introduction to floral design will appeal to students who are interested in careers in the industry and to those who take the course as a fine arts elective. Highly illustrated Step-by-Step Procedures throughout the textbook provide clear instruction covering floral design basics, such as taping and gluing, to creating full-size floral arrangements. The extensive end-of-chapter materials--including a chapter summary, review questions, critical thinking questions, STEM and academic activities, and ideas for SAEs--provide instructors with ample material for students to review and reinforce chapter material and help students connect floral design content to career and college readiness skills. Extensive illustrated glossaries of flowers, foliage, and potted and flowering plants serve as an excellent reference and as a study aid for student competitions.

In an invitation to expand and liberate your creative voice in floral design, Jenny Thomasson (AIFD, PFCI, EMC) generously unfolds her artistic process that has made her a rising star in the industry through 40+ beautifully shot compositions. The delicacy, intensity, and cyclical temporality of flowers mirror our deepest emotions--making them a potent source of inspiration and innovation. In over 200 lustrous color photos, Thomasson shares how she uses emotion to push the boundaries of contemporary floral design. Infused with hand-drawn conceptual sketches and notes, and incorporating a wide breadth of techniques, forms, and materials, this warmly personal guide offers an intimate insight into the evolution of a professional floral arrangement. Perishable Poetics is a beautifully photographed artwork as well as a radiant, invaluable creative resource for those who work in, are inspired by, or are finding their voice in floral design.

Now available in paperback, this beautiful guide is a fresh approach to an ancient art. Exquisite photography and illustrations join with a unique, comprehensive theory to reveal the beauty of flowers and their role as teachers of floral design. Though directed toward the advanced practitioner, it is equally accessible to the floral designer who is just beginning.