This book mainly discusses the mode of cultural adaptation of transnational corporations and the choice of American gaming enterprises, how cross-cultural management being linked with CSR, the opportunity for American gaming enterprises to enter Macau, the impact it brings and the challenges it encounters, the changes in CSR of Macau gaming enterprises before and after Gaming liberalization, the differences between American gaming enterprises and local gaming enterprises, the manifestations and main characteristics of American gaming enterprises, how the governance and actions of the three American gaming enterprises being carried out, and the differences between the cultural adaptation of U.S. non-gaming MNCs and other major issues. This book holds that, starting from the needs of cultural adaptation, gaming enterprises actively carry out cross-cultural management to adapt to the economic and social structure of the host country, realize cultural interaction and integration, form a comprehensive social contractual relationship with stakeholders, and make the corresponding CSR strategy selection in the standardization and localization strategies.

An unusual book of quirky essays, some deeply personal. Xu Xi writes from within, of Hong Kong's vanishing culture and sensibility as it transforms itself into a space that is 21st Century China. She zooms in on her own life in the city: on family, friends and a professional history as both business executive and author, on moments that offer wry observations of the shifting world around her. She casts her eye on films, pop stars, public transportation, and muses on the political, without losing sight of the distinctly apolitical culture that evolved through a history as the former British colony and Chinese "Special Administrative Region" after the 1997 "handover."

Taking a global and multidisciplinary approach, The SAGE International Encyclopedia of Travel and Tourism examines the world travel and tourism industry, which is expected to grow at an annual rate of four percent for the next decade.

One of the most extraordinary works of the human imagination and the most important text in the native languages of the Americas, Popul Vuh: The Mayan Book of the Dawn of Life was first made accessible to the public 10 years ago. This new edition retains the quality of the original translation, has been enriched, and includes 20 new illustrations, maps, drawings, and photos.

Using diverse language examples and tasks, this book illustrates how intercultural communication theory can inform second language teaching.

Tourism is changing. This innovative textbook examines a key international service industry in the context of globalization processes, the state, and increased individual mobility, using case studies to illustrate wider themes and key issues.

This book critically discusses the psychology of Chinese gambling from a cultural perspective. In particular, it investigates the history of gambling, the prevalence of gambling in China, and the personality of Chinese gamblers and explores how the Chinese culture has contributed to the development of gambling and gambling problems. Further, it examines specific evidence-based treatment for Chinese problem gamblers and provides a therapeutic model that is tailored to their needs and psychology. This book useful for students and academics conducting research on Chinese gamblers and the treatments that work for them.