If you've ever wanted to skip the thick, dry college textbooks of business school and jump straight into real business strategies and tactics that allow you to rise above your competition and dominate your marketplace, Till Boadella has the answer for you. From being stuck in a squalid Swiss apartment, thousands of dollars in debt, to becoming an influential authority in the direct marketing industry, this book is about giving you strategies you can use right now to flood your business with more leads, more customers, and of course, more sales. You'll discover: * The "little-known" niche of direct-response advertising that Till used to go from $2,000 in debt to $5,000 a month autopilot, and eventually sell his first business to his biggest competitor * The 2 main emotions that drive any sale, and how to use them to supercharge your business with new leads and sales for more cash in your pocket * The 5 classic marketing mistakes that flush your sales down the toilet * The "Cookie Box" Effect that lets you double, even triple your average sale. It leverages the psychological makeup of buying, and created $17,436 of sales overnight Till Boadella is your 21st century "Rags to riches" story. From being unemployed and in debt in his early 20s, he turned to the Internet and discovered through hard hustle, the principles of marketing that have allowed him to turn an ordinary online business into an extraordinary online business. In The 7 Laws of Direct Marketing, he reveals everything he's learnt, and the shortcuts for any aspiring entrepreneur to use to create a successful business. He currently lives worldwide, traveling from country to country while teaching students worldwide on his business techniques and strategies.

If you like Go Pro by Eric Worre, you’ll love The 7 Laws of Network Marketing! In this powerful little fictional book, Chris Widener, named one of the top 50 speakers in the world, and Anthony Powell, one of the top income earners of all time in network marketing, weave a compelling and entertaining story of a wildly successful network marketer who takes under his wing a young man just getting started in the business and teaches him the secrets to success in network marketing. A quick and easy read, this book will help you succeed in your business no matter what stage of your career you are in by teaching you the Seven Laws of Network Marketing: The Law of Sowing and ReapingThe Law of Attraction/Likeability/AttitudeThe Law of Discipline/Consistency/PersistenceThe Law of Momentum/Hockey Stick/The Law of Multiplication and ReplicationThe Law of Leadership and SalesThe Law of Choice

The author, a specialist in marketing law for 40 years, provides a complete analysis of basic advertising law and FTC guidelines along with a thorough examination of the most important regulations.

The BITSING methodology helps organisations reach their goals and maximise turnover by following 7 simple laws.

"This handbook on the law and self-regulation applicable to sales promotion and direct marketing is written in a refreshing, jargon-free style, concentrating on basic principles. Containing helpful questions and answers, it addresses all the problems typically faced by sales and advertising professionals in this area. New edition due in 2007."

This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.