Social media is coming for you? ready or not. It might be a viral video or a rogue employee or a media query.Or it could be the POTUS, singling out your company in a 2 a.m. Twitter rant.So this little book will answer some big questions: Why does social media matter for CEOs and how do I do it right?

A leading marketer breaks down the barriers between traditional and digital media, offering timeless principles for customer engagement

What would your work and your life look like if you knew how to stay focused yet flexible, if you got more of the right things done, and if you were helping to create a more peaceful world at the same time? “A mindful leader makes the work environment a generative social field in which compassion, connection, and creativity thrive. The seven accessible practices in this book can teach you how to become just such a leader.” — from the foreword by Daniel J. Siegel, MD, executive director of Mindsight Institute Today’s leaders are grappling with the pace and complexity of change, the challenge of supporting healthy collaboration and alignment among teams, and the resulting stress and burnout. The practice of mindful leadership may be one of the most important competencies in business today if leaders are to move beyond fear, anxiety, nagging self-doubt, and the feeling of constant overwhelm. Marc Lesser has taught his proven seven-step method to leaders at Google, Genentech, SAP, Facebook, and dozens of other Fortune 500 companies for over twenty years and has distilled a lifetime of mindfulness and business experience into these chapters. This incredibly practical yet accessible book draws on Marc’s experience as a CEO of three companies, as cofounder of the world-renowned Search Inside Yourself (SIY) program within Google, and as a longtime Zen practitioner. The principles in this book can be applied to leadership at any level, providing readers with the tools they need to shift awareness, enhance communication, build trust, eliminate fear and self-doubt, and minimize unnecessary workplace drama. Embracing any one of the seven practices alone can be life-changing. When used together, they support a path of well-being, productivity, and positive influence. Practicing mindful leadership will allow you to achieve results — with more energy, clarity, meaning, and connection. Your intentions and actions will be more aligned. You will accomplish more with less wasted effort. After reading this book, you’ll understand why some of the world’s most successful companies routinely incorporate the Seven Practices of a Mindful Leader, integrating mindfulness, emotional intelligence, and business savvy to create great corporate cultures, and even a better world.

Winner of the Children's Choice Book Awards' Teen Choice Debut Author Award Everyone knows Alice slept with two guys at one party. When Healy High star quarterback, Brandon Fitzsimmons, dies in a car crash, it was because he was sexting with Alice. Ask anybody. Rumor has it Alice Franklin is a slut. It's written all over the "slut stall" in the girls' bathroom: "Alice had sex in exchange for math test answers" and "Alice got an abortion last semester." After Brandon dies, the rumors start to spiral out of control. In this remarkable debut novel, four Healy High students tell all they "know" about Alice--and in doing so reveal their own secrets and motivations, painting a raw look at the realities of teen life. But in this novel from Jennifer Mathieu, exactly what is the truth about Alice? In the end there's only one person to ask: Alice herself. This title has Common Core connections.

NO RULESThe revolution is underway. The power of social media lies with the people who use tools like Twitter.com. You decide how to use your power.Our goal is not to create rules to follow on Twitter. We simply want to give you the best tips, resources and strategies to guide your success on Twitter at an accelerated pace. Our mission is to help you avoid trial and error as early adopters were forced to endure, and help you participate in one of the greatest communication revolution of our time. This book was designed to help show everyone from the small business owner to the CEO of a large corporation; from work at home moms to politicians in Washington, DC how they can participate in the fastest growing social network and micro-blogging revolution taking place right now. Join us on Twitter!

The dramatic, unlikely story behind the founding of Twitter, by New York Times bestselling author and Vanity Fair special correspondent The San Francisco-based technology company Twitter has become a powerful force in less than ten years. Today it’s everything from a tool for fighting political oppression in the Middle East to a marketing must-have to the world’s living room during live TV events to President Trump’s preferred method of communication. It has hundreds of millions of active users all over the world. But few people know that it nearly fell to pieces early on. In this rousing history that reads like a novel, Hatching Twitter takes readers behind the scenes of Twitter’s early exponential growth, following the four hackers—Ev Williams, Jack Dorsey, Biz Stone, and Noah Glass, who created the cultural juggernaut practically by accident. It’s a drama of betrayed friendships and high-stakes power struggles over money, influence, and control over a company that was growing faster than they could ever imagine. Drawing on hundreds of sources, documents, and internal e-mails, Bilton offers a rarely-seen glimpse of the inner workings of technology startups, venture capital, and Silicon Valley culture.

A New York Times bestselling and award-winning author presents a complex story about his coming-of-age journey as a Black boy, from the societal roots of trauma to finding joy. "If I had two wishes, it would be that D. Watkins spend an entire book writing through the terrifying wonder of Black boyness in America, and for every human to read and share this book. I am shaken. Black Boy Smile changed my relationship to writing and me."―Kiese Laymon, author of Heavy and winner of the Andrew Carnegie Medal At nine years old, D. Watkins has three concerns in life: picking his dad’s Lotto numbers, keeping his Nikes free of creases, and being a man. Directly in his periphery is east Baltimore, a poverty-stricken city battling the height of the crack epidemic just hours from the nation’s capital. Watkins, like many boys around him, is thrust out of childhood and into a world where manhood means surviving by slinging crack on street corners and finding oneself on the right side of pistols. For thirty years, Watkins is forced to safeguard every moment of joy he experiences or risk losing himself entirely. Now, for the first time, Watkins harnesses these moments to tell the story of how he matured into the D. Watkins we know today—beloved author, college professor, editor-at-large of Salon.com, and devoted husband and father. Black Boy Smile lays bare Watkins’s relationship with his father and his brotherhood with the boys around him. He shares candid recollections of early assaults on his body and mind and reveals how he coped using stoic silence disguised as manhood. His harrowing pursuit of redemption, written in his signature street style, pinpoints how generational hardship, left raw and unnurtured, breeds toxic masculinity. Watkins discovers a love for books, is admitted to two graduate programs, meets with his future wife, an attorney—and finds true freedom in fatherhood. Equally moving and liberating, Black Boy Smile is D. Watkins’s love letter to Black boys in concrete cities, a daring testimony that brings to life the contradictions, fears, and hopes of boys hurdling headfirst into adulthood. Black Boy Smile is a story proving that when we acknowledge the fallacies of our past, we can uncover the path toward self-discovery. Black Boy Smile is the story of a Black boy who healed.