The 1930s home presented an exciting new way of living for the generation that moved out to the suburbs. Young couples who had previously rented accommodation in urban centers found themselves able to afford new-build homes with hot running water, a bathroom indoors, and even aerials for the wireless already installed. Some four million houses were erected, and interest in interior home decoration boomed. This fully illustrated book introduces the homes that people fell in love with in the 1930s, and the fixtures and fittings that went in them. It is not only a practical and valuable companion for people who own or wish to renovate an inter-war house, but will also appeal to all those interested in period design.

A valuable resource for design professionals and historians, this book chronicles the evolution of modern interior design in the United States throughout the 1930s. With more than 200 images and detailed descriptions, design historian Marilyn F. Friedman presents more than eighty interiors by forty-five designers, including Donald Deskey, Paul T. Frankl, Percival Goodman, Frederick Kiesler, William Lescaze, William Muschenheim Tommi Parzinger, Gilbert Rohde, Eugene Schoen, Kem Weber, set designers Cedric Gibbons and Joseph Urban, and industrial designers Raymond Loewy, Walter Dorwin Teague, and Russel Wright. The book also highlights the work of women modernists who are practically unknown today, including Virginia Conner, Freda Diamond, Eleanor Le Maire, and Madame Majeska. Interiors cover the economic spectrum, from those created for wealthy patrons who embraced the modernist aesthetic, including Walter Annenberg, George Vanderbilt III, William Paley, and Abby Rockefeller Milton, to those designed with affordability in mind, including private commissions, as well as furniture and model rooms for manufacturers, design associations, and museum exhibitions. The book also profiles in detail entire model homes that highlighted new concepts in design and construction, such as Norman Bel Geddes¿ House of Tomorrow for Ladies¿ Home Journal, Macy¿s ¿Forward House,¿ Frederick Kiesler¿s ¿Space House¿ for the Modernage showroom, Eleanor Le Maire¿s ¿House of Planes¿ for Abraham & Straus, and the model houses at the 1933 and 1939 world¿s fairs held in Chicago and New York, respectively. The trajectory of American modern design during the 1930s was not linear. In rejecting the revivalism that had defined American design during the nineteenth century, the designers covered in this book forged something new-an American movement defined by simplicity, practicality, and comfort that embraced experimentation and variation in materials and style. An important survey of the early development of modern interiors in America, year by year.

For his critics and biographers, the 1930s have always been the most challenging period of Frank Lloyd Wright's career. This account uses the architect's long-inaccessable archives at Taliesin West to provide a balanced evaluation of Wright in the 1930s. It separates Wright's design activities from his self-promotion and places his philosophy of individualism within the context of the times.

"Thirtiestyle is a guide to all aspects of decoration and design in the 1930s home. A compendium of contemporary illustrations and photographs, the book shows the choices available to consumers during this period. Katie Arber has drawn on MoDA's extensive collection of retail and trade catalogues, domestic magazines and household manuals to produce a vibrant and beautifully illustrated guide to the 1930s interior."--BOOK JACKET.

Proudly promoting itself as "the largest home building organization in the world," Sears, Roebuck and Company advertised its 1932 products in a handsome catalog that also displayed a full-size replica of Mount Vernon, created from Sears materials for a Paris exposition in 1932. At the heart of the publication were 68 designs for Sears houses, among them such handsome residences as the Belmont, a six-room house with vestibule, breakfast alcove, three bedrooms, and one-and-a-half baths; and the Dover, an English cottage with a massive chimney and unusual roof lines. A useful reference for people interested in preserving homes of this period, this volume will also be welcomed by anyone who relishes a glimpse of America's architectural past.

For award-winning architect Gil Schafer, the most successful houses are the ones that celebrate the small moments of life—houses with timeless charm that are imbued with memory and anchored in a distinct sense of place. Essentially, Schafer believes a house is truly successful when the people who live there consider it home. It’s this belief—and Schafer’s rare ability to translate his clients’ deeply personal visions of how they want to live into a physical home that reflects those dreams—that has established him as one of the most sought-after, highly-regarded architects of our time. In his new book, A Place to Call Home Schafer follows up his bestselling The Great American House, by pulling the curtain back on his distinctive approach, sharing his process (complete with unexpected, accessible ideas readers can work into their own projects) and taking readers on a detailed tour of seven beautifully realized houses in a range of styles located around the country—each in a unique place, and each with a character all its own. 250 lush, full color photographs of these seven houses and other never-before-seen projects, including exterior, interior, and landscape details, invite readers into Schafer’s world of comfortable classicism. Opening with memories of the childhood homes and experiences that have shaped Schafer’s own history, A Place to Call Home gives the reader the sense that for Schafer, architecture is not just a career but a way of life, a calling. He describes how the many varied houses of his youth were informed as much by their style as by their sense of place, and how these experiences of home informed his idea of classicism as a set of values that he applies to many different kinds of architecture in places as varied as the ones he grew up in. Because while Schafer is absolutely a classical architect, he is in fact a modern traditionalist, and A Place to Call Home showcases how he effortlessly interprets traditional principles for a multiplicity of architectural styles within contemporary ways of living. Sections in Part I include the delicate balance of modern and traditional aesthetics, the juxtaposition of fancy and simple, and the details that make each project special and livable. Schafer also delves into what he refers to as “the spaces in between,” those often overlooked spaces like closets, mudrooms, and laundry rooms, explaining their underappreciated value in the broader context of a home. Part of Schafer’s skill lies in the way he gives the minutiae of a project as much attention as the grand aesthetic gestures, and ultimately, it’s this combination that brings his homes to life. Part II of the book is the story of seven houses and the places they inhabit—each with a completely different character and soul: a charming cottage completely rebuilt into a casual but gracious house for a young family in bucolic Mill Valley, California; a reconstructed historic 1930s Colonial house and gardens set in lush woodlands in Connecticut; a new, Adirondack camp-inspired house for an active family perched on the edge of Lake Placid with stunning views of nearby Whiteface Mountain; an elegant but family-friendly Fifth Avenue apartment with a panoramic view of Central Park; a new timber frame and stone barn situated to take advantage of the summer sun on a lovely, rambling property in New England; a new residence and outbuildings on a 6,000 acre hunting preserve in Georgia, inspired by the historic 1920s and 1930s hunting plantation houses in the region; and Schafer’s own, deeply personal, newly-renovated and surprisingly modern house located just a few feet from the Atlantic Ocean in coastal Maine. In Schafer’s hands, the stories of these houses are irresistibly readable. He guides the reader through each of the design decisions, sharing anecdotes about the process and fascinating historical background and contextual influences of the settings. Ultimately, the houses featured in A Place to Call Home are more than just beautiful buildings in beautiful places. In each of them, Schafer has created a dialogue between past and present, a personalized world that people can inhabit gracefully, in sync with their own notions of home. Because, as Schafer writes in the book, he designs houses “not for an architect’s ego, but [for] the beauty of life, the joys of family, and, not least, a heartfelt celebration of place.”