Fromm, president of Barkley & Evergreen Advertising in Kansas City, believes in breaking the "rules" of business whenever possible--and his philosophy has paid off in increased company profits. Now he reveals the innovative methods that have helped him achieve success. "Combines wit, wonderful stories, and a lot of good commonsense ideas".--Henry W. Bloch, Chairman and CEO, H&R Block, Inc.

Ten Commandments of a successful entrepreneur reveal a set of rules obeyed by entrepreneurs who are running successful businesses in the long-term. Business is affected by many variables, but every entrepreneur can affect those which are essential for success. Which are they? This e-book intended for all entrepreneurs explains them.OPENING ADVICE:Love your customer10 RULES OF STAYING SUCCESSFUL: Keep a firm grip on your company Never stop thinking about strategy Be the market leader Only build one brand Innovate with care Collect business cards Build your company with the goal of selling Pay attention to your profits, assets and liabilities Keep developing Don't only think about profitsCLOSING ADVICE:Live and let live

What is the spirit of the law behind each of the Ten Commandments? Take a closer look and rediscover the Ten Commandments as Butterworth reveals, in easy-to-understand terms, the deeper meaning behind the words.

“After a lifetime in business, I’ve never been able to develop a set of rules or a step-by-step formula that will guarantee success in anything, much less in a field as dynamic and changing as business. What I can do, however, is talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser.” The Ten Commandments for Business Failure is a lighthearted cautionary bible for leaders from a hugely admired elder statesman who is sought out for advice by a wide circle of luminaries. Plenty of speakers and writers are happy to dispense advice on how to succeed in business. From football coaches to ex-CEOs to psychologists to preachers, success gurus are everywhere. But none of them can offer any guarantees; the true path to success can’t be laid out as a simple step-by-step plan. The same cannot be said of failure, however. Failure is easy. In fact, there are ten serious blunders companies and individuals make over and over again, leading to failure so consistently that the list ought to be written in stone. Don Keough, who has seen and heard a lot in his six decade career, calls them his Ten Commandments for Business Failure. They include such reliable bad advice as Quit Taking Risks, Be Inflexible, Assume Infallibility, Put All Your Faith in Experts, and Be Afraid of the Future.

Using an edgy metaphor to describe what is not working in business, this guide offers a new model of behavior for employees and leadership at all levels, that is sure to increase the creativity, productivity, satisfaction, and fulfillment of those in the workplace.