Test Bank to Accompany Marketing Research Essentials, 4th Edition
Title | Test Bank to Accompany Marketing Research Essentials, 4th Edition PDF eBook |
Author | Carl McDaniel |
Publisher | |
Pages | 256 |
Release | 2003-04-28 |
Genre | |
ISBN | 9780471466253 |
Test Bank to Accompany Marketing Research
Title | Test Bank to Accompany Marketing Research PDF eBook |
Author | Carl McDaniel |
Publisher | |
Pages | |
Release | 2004-03 |
Genre | |
ISBN | 9780471487609 |
Presents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style. A "real world " view of marketing research that comes from authors with over 40 years of marketing research experience both in business and in the classroom. "User of the research" focus to the text, present marketing research through the eyes of a manager using and perhaps purchasing marketing research information. Integrated, real world SPSS exercises to give students hands-on experience. Continued complete integration of the Internet and its effect on the field of market research.
Marketing Research Test Bank
Title | Marketing Research Test Bank PDF eBook |
Author | Churchill |
Publisher | |
Pages | |
Release | 2001-07-01 |
Genre | |
ISBN | 9780030331398 |
Test Bank to Accompany Fundamentals of Marketing, Seventh Edition
Title | Test Bank to Accompany Fundamentals of Marketing, Seventh Edition PDF eBook |
Author | William J. Stanton |
Publisher | |
Pages | 284 |
Release | 1984 |
Genre | Marketing |
ISBN |
Test Bank to Accompany Marketing Research in a Marketing Environment
Title | Test Bank to Accompany Marketing Research in a Marketing Environment PDF eBook |
Author | William R. Dillon |
Publisher | |
Pages | 313 |
Release | 1990 |
Genre | Marketing research |
ISBN | 9780256086690 |
Test Bank to Accompany Basic Marketing Research, Fourth Edition
Title | Test Bank to Accompany Basic Marketing Research, Fourth Edition PDF eBook |
Author | Gilbert A. Churchill |
Publisher | |
Pages | 239 |
Release | 2001 |
Genre | Marketing research |
ISBN | 9780030264368 |
Computerized Test Bank to Accompany Marketing Research
Title | Computerized Test Bank to Accompany Marketing Research PDF eBook |
Author | Aaker |
Publisher | Wiley |
Pages | |
Release | 2000-10-01 |
Genre | |
ISBN | 9780471414605 |