A guide for owning and operating a Tesla Model 3

Tesla jolts and flows between the extraordinary life of the inventor Nikola Tesla, the making of a feature film about him by the celebrated director Michael Almereyda, and episodes from the filmmaker's own restless, quixotic career. In these pages, we encounter Tesla's colleagues and friends intermingling with Almereyda's collaborators and influences: Thomas Edison and David Lynch, Mark Twain and Sam Shepard, Sarah Bernhardt and Ethan Hawke, J.P. Morgan and Orson Welles. A rich array of illustrations - vintage and personal photographs, film stills, drawings and comic-book art - enhance the sense of time travel and parallel histories, as we read of a scheme to transmit wireless energy through the earth, of the electrocution of an elephant, of fortunes made and surrendered, and of the obsessions that propel a scientist seeking to transform the world and a director seeking to make a movie.

Tesla is the most exciting car company in a generation . . . but can it live up to the hype? Tesla Motors and CEO Elon Musk have become household names, shaking up the staid auto industry by creating a set of innovative electric vehicles that have wowed the marketplace and defied conventional wisdom. The company's market valuation now rivals that of long-established automakers, and, to many industry observers, Tesla is defining the future of the industry. But behind the hype, Tesla has some serious deficiencies that raise questions about its sky-high valuation, and even its ultimate survival. Tesla's commitment to innovation has led it to reject the careful, zero-defects approach of other car manufacturers, even as it struggles to mass-produce cars reliably, and with minimal defects. While most car manufacturers struggle with the razor-thin margins of mid-priced sedans, Tesla's strategy requires that the Model 3 finally bring it to profitability, even as the high-priced Roadster and Model S both lost money. And Tesla's approach of continually focusing on the future, even as commitments and deadlines are repeatedly missed, may ultimately test the patience of all but its most devoted fans. In Ludicrous, journalist and auto industry analyst Edward Niedermeyer lays bare the disconnect between the popular perception of Tesla and the day-to-day realities of the company—and the cars it produces. Blending original reporting and never-before-published insider accounts with savvy industry analysis, Niedermeyer tells the story of Tesla as it's never been told before—with clear eyes, objectivity and insight.

A WALL STREET JOURNAL BUSINESS BESTSELLER • The riveting inside story of Elon Musk and Tesla's bid to build the world's greatest car—from award-winning Wall Street Journal tech and auto reporter Tim Higgins. “A deeply reported and business-savvy chronicle of Tesla's wild ride.” —Walter Isaacson, New York Times Book Review Tesla is the envy of the automotive world. Born at the start of the millennium, it was the first car company to be valued at $1 trillion. Its CEO, the mercurial, charismatic Elon Musk has become not just a celebrity but the richest man in the world. But Tesla’s success was far from guaranteed. Founded in the 2000s, the company was built on an audacious vision. Musk and a small band of Silicon Valley engineers set out to make a car that was quicker, sexier, smoother, and cleaner than any gas-guzzler on the road. Tesla would undergo a hellish fifteen years, beset by rivals—pressured by investors, hobbled by whistleblowers. Musk often found himself in the public’s crosshairs, threatening to bring down the company he had helped build. Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, breakdowns, and the unlikeliest outcome of all, success. A story of impossible wagers and unlikely triumphs, Power Play is an exhilarating look at how a team of innovators beat the odds—and changed the future.

What do a pair of kid inventors with a knack for science and electronics do when Hollywood comes to town? Why save the day, of course! In Nick and Tesla’s Special Effects Spectacular, 11-year-old siblings Nick and Tesla Holt find themselves on the set of a big-budget superhero movie. But someone’s sabotaging the onscreen debut of their favorite comic book hero, so the brother and sister sleuths must crack the case with the help of a fresh assortment of homemade special-effects gadgets. This cinematic saga features instructions for all-new movie magic projects that kids can build themselves, such as camera gear, stunt dummies, make-up magic, and more. Science and electronics have never been so much fun! “How do you connect students interested in STEM (science, technology, engineering, mathematics) with fiction reading? Look for science adventures. Get started with the Nick and Tesla series. Each book contains an engaging adventure revolving around a ‘build-it-yourself’ science project.”—Teacher Librarian “Real project blueprints are included along with this tale of 11-year-old siblings who create outrageous contraptions and top-secret gadgets.”—Los Angeles Times