Exquisitely produced to reflect Dieter Rams' aesthetic philosophy, this book presents highlights from a forty-year career designing iconic consumer products that enhance our daily lives. For decades, anyone who cared about product design looked to the Braun label when choosing their appliances, radios, and other consumer items. Now Dieter Rams, the guiding force behind the Braun look, breaks down his design principles and processes in this elegant book. Enumerating each of his ten principles such as good design is innovative; good design is aesthetic; good design is useful, etc., this book presents one hundred items that embody these guidelines. Readers will find items that are familiar such as the ubiquitous coffee grinder but also those that are more unusual such as shelving systems and cigarette lighters. A fascinating essay places Dieter Rams in the context of modern design, from Bauhaus to Philip Johnson. Archival materials include photos of Rams' design team and excerpts from his publications and speeches. The book closes with a chronological overview of design icons, categorized by function, that show the enormous breadth of Rams' vision. Taken together, these images and texts offer the most comprehensive overview of Dieter Rams' work to date and will serve as both a reference and an inspiration for anyone interested in how and why good design matters.

The definitive monograph on Dieter Rams, one of the most influential product designers of the twentieth century As head of design at Braun from 1961 to 1995, Dieter Rams created some of the twentieth century's most iconic objects. Rams's life and work are indelibly linked to his thoughts about how people live, and how they can live better. Products he designed in the 1960s are still produced and sold today, and his ideas on good design continue to inspire designers and consumers. Now available again with a stunning new cover, this comprehensive monograph, with a foreword by Jonathan (Jony) Ive, former chief design officer of Apple, explores not only Rams's life and work, but also his design philosophy. The book includes detailed text covering Rams's life, the intellectual context in which he worked, his designs for Braun and Vitsoe, and the ideas and lectures he developed as an advocate for good design. Sketches and photographs of finished products and prototypes provide insight into Rams's design process, diverse archival material gives a complete picture of his life and work, and specially commissioned photographs of Dieter Rams's house and the Braun archive provide an exclusive glimpse of the world's most complete collection of Rams's designs. Known for the hundreds of iconic products he designed for Braun and Vitsoe, this comprehensive and exhaustive monograph also features Rams's only architectural work and the ideas about living sustainably embodied in his 'ten commandments'.

Learn how to create a competitive advantage for your business by offering a customer experience that’s second to none! By following a simple “ten principles” format, this book will show you how to constantly improve and build your business. The combination of psychological theory, real world case studies, worked examples and template documents provides the ‘what, why and how’ necessary to make good ideas stick and get them into practical usage, so you can enhance your customers’ experiences and keep them returning again and again. Featuring lessons from a host of winning companies such as Facebook, Lush Cosmetics, Gü puddings and John Lewis, the book is littered with uncomplicated ideas which are simple to implement and accessible to anyone.

Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design.

Why do some interiors feel harmonious, places where you feel comfortable to relax or to entertain? You don't necessarily need to hire a professional interior designer to create the kind of place where you want to live. This book provides the basic rules

Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a "good" service is and how to design one. This book lays out the essential principles for building services that work well for users. Demystifying what we mean by a "good" and "bad" service and describing the common elements within all services that mean they either work for users or don't. A practical book for practitioners and non-practitioners alike interested in better service delivery, this book is the definitive new guide to designing services that work for users.

#1 NEW YORK TIMES BEST SELLER • At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage • “Life has questions. They have answers.” —The New York Times Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve. In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.