Today everyone—whether they know it or not—is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories—those created with a specific mission in mind—are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: * Capture your audience’s attention first, fast and foremost * Motivate your listeners by demonstrating authenticity * Build your tell around “what’s in it for them” * Change passive listeners into active participants * Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” —master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, you’ll know how to craft, deliver—and own—a story that is truly compelling, one capable of turning others into viral advocates for your goal.

Thirty million presentations will be given today. Millions will fail. Millions more will be received with yawns. A rare few will establish the most profound connection, in which presenter and audience understand each other perfectly...discover common ground... and, together, decide to act. In this fully updated edition, Jerry Weissman, the world’s #1 presentation consultant, shows how to connect with even the toughest, most high-level audiences...and move them to action! He teaches presenters of all kinds how to dump those PowerPoint templates once and for all and tell compelling stories that focus on what’s in it for the audience. Weissman’s techniques have proven themselves with billions of dollars on the line. Thousands of his elite clients have already mastered them. Now it’s your turn! • What you must do to tell your story Focus before Flow: identifying your real goals and message • The power of the WIIFY: What’s In It For You Staying focused on what your audience really wants • Capture your audience in 90 seconds... and never let go! Opening Gambits and compelling linkages • Master the art of online Web conferencing Connecting with your invisible audience • From brainstorming through delivery Crafting the Power Presentation, one step at a time Named by FORTUNE Magazine as a "Must-Read" "Jerry Weissman makes the challenge of producing and delivering effective presentations delightfully simple. Read it and benefit!" Tim Koogle,Founding CEO, Yahoo! “A great read for all of us who have ever struggled with any aspect of our public speaking skills. Presenting to Win contains the same timeless techniques that helped me [18] years ago.” Jeff Raikes, former President, Microsoft Business Division, Microsoft Corporation, and CEO, Bill and Melinda Gates Foundation “Jerry is The Man when it comes to making great pitches. If your pitch doesn’t get a whole lot better after reading this book, something is wrong with you.” Guy Kawasaki, Managing Director and Chairman, Garage Technology Ventures, and bestselling author of The Art of the Start “Presenting to Win is the shortest path to applause for any presenter. It will be your bible for the PowerPoint Age. It’s loaded with easy actions and real examples that really work. I’ve used them. I know.” Scott Cook, Founder, Intuit

Today is Sports Day. I CAN'T WAIT! And as I know that I'll be great, I've planned how I will celebrate - because I'm going to win. Our heroine is determined that she's going to win all the events at school sports day. The problem is that winning isn't as easy as it looks. She doesn't win the running race or the tug of war - and she can't even win a game of hide-and-seek. But maybe winning isn't really the point? A joyful picture book with an important message from the author and illustrator of I Really Want the Cake.

Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.

Former Air Force Top Gun, Rob "Cujo" Teschner, builds on his work as the U.S. Air Force's Subject Matter Expert on the fighter pilot Debrief as an instructor at the renowned U.S. Air Force Weapons School. He's adapted the Air Force high-performing team approach to Debriefing and introduces this process to help organizations achieve their all and build contexts where teams can thrive. Among the many important concepts Rob brings forward, he highlights: There's a difference between Taskwork and Teamwork, and most organizations are only focused on the Taskwork at the expense of team skills; Organizations must organize to develop trust; they do this by building Psychological Safety, a condition where people feel safe to talk about the truth; Leaders have to learn to become vulnerable and admit their faults. Only by leading as they want their teams to act will they inspire people to act the same; Institutionalizing the practice of debriefing can increase team performance significantly, allowing individuals and organizations to achieve new levels of success. In the end, the key to an organization's long-term success is its practice of accountability and the degree to which its leaders hold themselves and their teams accountable for the decisions they make. High-performing fighter teams have been practicing this version of accountable leadership since World War I. Debrief to Win is the resource every organization needs in order to start improving NOW. It's also the resource every organization needs to build a context where teams can truly thrive. Debrief to Win is a book that applies to all aspects of human performance, from the boardroom to the dining room, from high-performing professional teams to family teams of only two people. The Debrief is a life skill with far-reaching ramifications. This book offers deep insight into how individuals and organizations can harness this powerful tool for personal and professional gain.

Bella always needs to win—no matter what. At summer Fun Club, she gets mad whenever someone beats her in a game. When she struggles during a tent-making competition, Bella would rather give up than keep trying. Can she learn to do her best and feel good about it, even if she’s not the winner? With the help of the club leader, Bella discovers that she can make a tent, even if it’s not the best tent—and that being a good sport feels much better than being a sore loser.

This New York Times bestselling account of books parachuted to soldiers during WWII is a “cultural history that does much to explain modern America” (USA Today). When America entered World War II in 1941, we faced an enemy that had banned and burned 100 million books. Outraged librarians launched a campaign to send free books to American troops, gathering 20 million hardcover donations. Two years later, the War Department and the publishing industry stepped in with an extraordinary program: 120 million specially printed paperbacks designed for troops to carry in their pockets and rucksacks in every theater of war. These small, lightweight Armed Services Editions were beloved by the troops and are still fondly remembered today. Soldiers read them while waiting to land at Normandy, in hellish trenches in the midst of battles in the Pacific, in field hospitals, and on long bombing flights. This pioneering project not only listed soldiers’ spirits, but also helped rescue The Great Gatsby from obscurity and made Betty Smith, author of A Tree Grows in Brooklyn, into a national icon. “A thoroughly engaging, enlightening, and often uplifting account . . . I was enthralled and moved.” — Tim O’Brien, author of The Things They Carried “Whether or not you’re a book lover, you’ll be moved.” — Entertainment Weekly